/* =====================================================================
   Elle Decor v2 — sections built for this sale (readers, segments,
   formats, story anatomy, fit check, call prep)
   ===================================================================== */
:root{--bar:#1D6B3F;--bar-mute:#7E8A84;--chip:#EEF3EE}
@media (prefers-color-scheme:dark){:root:not([data-theme="light"]){--bar:#3DAA66;--bar-mute:#6B7872;--chip:#1A2520}}
:root[data-theme="dark"]{--bar:#3DAA66;--bar-mute:#6B7872;--chip:#1A2520}

.src{font-size:12px;color:var(--muted);margin-top:14px}

/* ---- Readers: KPI row ---- */
.kpis{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1px;background:var(--line);border:1px solid var(--line);border-radius:24px;overflow:hidden;margin-top:40px}
.kpi{background:var(--paper);padding:22px 18px;display:grid;gap:6px;align-content:start}
.kpi .v{font-size:clamp(1.9rem,5vw,3rem);font-weight:500;letter-spacing:-.05em;line-height:1}
.kpi .v small{font-size:.45em;letter-spacing:0;margin-left:2px;color:var(--muted);font-weight:500}
.kpi .k{font-size:14px;color:var(--muted);line-height:1.4}

/* ---- Readers: who + where ---- */
.readers{display:grid;gap:18px;margin-top:18px}
.panel{border-radius:24px;background:var(--paper-2);padding:24px}
.panel h3{font-size:20px;letter-spacing:-.02em}
.panel .sub3{font-size:14px;color:var(--muted);margin-top:4px}
.chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:16px;padding:0;list-style:none}
.chips li{padding:8px 12px;border-radius:999px;background:var(--paper);border:1px solid var(--line);font-size:14px;font-weight:500}
.chips li.hi{border-color:color-mix(in srgb,var(--green-text) 45%,var(--line));background:color-mix(in srgb,var(--lime) 16%,var(--paper))}
.facts{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px;margin-top:16px}
.facts div{padding:12px 14px;border-radius:14px;background:var(--paper)}
.facts b{display:block;font-size:18px;letter-spacing:-.02em}
.facts span{font-size:13px;color:var(--muted)}
.city-list{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px;list-style:none;padding:0;margin:18px 0 0}
.city-list li{padding:12px 10px;border:1px solid var(--line);border-radius:14px;background:var(--paper-2);font-size:14px;font-weight:600;line-height:1.3}

/* ---- Bar chart: where the print copies go ---- */
.bars{list-style:none;margin:18px 0 0;padding:0;display:grid;gap:6px}
.bars li{position:relative;display:grid;grid-template-columns:minmax(0,7.5em) minmax(0,1fr);align-items:center;gap:10px;min-height:30px;border-radius:8px;padding:2px 4px;outline:none}
.bars .nm{font-size:14px;color:var(--ink);white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.bars .track{position:relative;display:flex;align-items:center;gap:8px;min-width:0}
.bars .fill{height:18px;width:var(--w);min-width:4px;border-radius:0 4px 4px 0;background:var(--bar-mute);transform-origin:left center}
.bars li.hi .fill{background:var(--bar)}
.bars .val{font-size:13px;color:var(--muted);font-variant-numeric:tabular-nums;white-space:nowrap}
.bars li.hi .val{color:var(--ink);font-weight:600}
.bars li:hover,.bars li:focus-visible{background:var(--paper)}
.bars .tip{position:absolute;z-index:3;left:calc(7.5em + 14px);bottom:calc(100% + 4px);padding:7px 10px;border-radius:10px;background:var(--ink);color:var(--paper);font-size:12px;line-height:1.35;white-space:nowrap;pointer-events:none;opacity:0;transform:translateY(4px);transition:opacity .15s ease,transform .15s ease}
.bars li:hover .tip,.bars li:focus-visible .tip{opacity:1;transform:none}
.chart-head{display:flex;flex-wrap:wrap;justify-content:space-between;gap:6px 16px;align-items:baseline}
.chart-head .big{font-size:clamp(1.6rem,4vw,2.2rem);font-weight:500;letter-spacing:-.04em;line-height:1}
.bars-in .fill{animation:barin .9s cubic-bezier(.2,.7,.2,1) both;animation-delay:calc(var(--n,0) * 60ms)}
@keyframes barin{from{transform:scaleX(0)}to{transform:scaleX(1)}}
details.tview{margin-top:12px;font-size:13px;color:var(--muted)}
details.tview summary{cursor:pointer;min-height:44px;display:inline-flex;align-items:center;font-weight:600;color:var(--green-text)}
details.tview table{border-collapse:collapse;margin-top:6px;font-variant-numeric:tabular-nums}
details.tview td,details.tview th{padding:4px 14px 4px 0;text-align:left;border-bottom:1px solid var(--line)}
.meaning{display:grid;gap:14px;margin-top:18px}
.meaning div{padding:20px;border-radius:20px;border:1px solid var(--line)}
.meaning b{display:block;font-size:17px;letter-spacing:-.02em}
.meaning p{font-size:15px;color:var(--muted);margin-top:6px}

/* ---- Segment picker ---- */
.seg-tabs{display:flex;gap:8px;overflow-x:auto;margin-top:36px;padding-bottom:6px;scrollbar-width:thin;-webkit-overflow-scrolling:touch}
.seg-tab{all:unset;cursor:pointer;flex:none;display:inline-flex;align-items:center;min-height:44px;padding:0 16px;border-radius:999px;border:1px solid var(--line-2);font-size:15px;font-weight:500;white-space:nowrap;transition:background-color .18s ease,border-color .18s ease,color .18s ease}
.seg-tab:hover{border-color:var(--ink)}
.seg-tab[aria-selected="true"]{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.seg-tab:focus-visible{outline:3px solid var(--green-text);outline-offset:3px}
.seg-panel{margin-top:18px;display:grid;gap:0;border-radius:28px;overflow:hidden;background:var(--paper-2)}
.seg-panel .pic{position:relative;min-height:240px;background:#0F2A22}
.seg-panel .pic img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.seg-panel .pic .cap{position:absolute;left:14px;bottom:12px;background:rgba(13,20,17,.6);color:#fff;padding:4px 10px;border-radius:999px}
.seg-panel .txt{padding:26px 22px;display:grid;gap:16px;align-content:start}
.seg-panel h3{font-size:clamp(1.5rem,3.4vw,2.1rem);line-height:1.1}
.seg-panel dl{margin:0;display:grid;gap:12px}
.seg-panel dt{font-size:12px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.seg-panel dd{margin:2px 0 0;font-size:15.5px;line-height:1.5}
.seg-panel .warn{font-size:14px;color:var(--tag-ink);background:var(--tag-bg);border:1px solid var(--tag-line);border-radius:14px;padding:10px 12px}
.seg-panel .ctas{margin-top:4px}

/* ---- Formats ---- */
.formats{display:grid;gap:14px;margin-top:40px}
.fmt{position:relative;border-radius:24px;padding:24px;background:var(--paper);border:1px solid var(--line);display:flex;flex-direction:column;gap:12px}
.fmt.lead{background:var(--deep);color:var(--deep-ink);border-color:var(--deep)}
.fmt .kick{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.fmt.lead .kick{color:var(--lime)}
.fmt h3{font-size:22px;letter-spacing:-.03em;line-height:1.15}
.fmt p{font-size:15px;color:var(--muted)}
.fmt.lead p,.fmt.lead li{color:var(--deep-muted)}
.fmt ul{list-style:none;margin:0;padding:0;display:grid;gap:7px;font-size:14.5px}
.fmt li{display:flex;gap:9px;align-items:flex-start}
.fmt li .i{width:17px;height:17px;margin-top:3px;color:var(--green-text)}
.fmt.lead li .i{color:var(--mint)}
.fmt .reach{margin-top:auto;padding-top:12px;border-top:1px solid var(--line);font-size:13px;color:var(--muted)}
.fmt.lead .reach{border-color:var(--deep-line);color:var(--deep-muted)}
.fmt .reach b{color:var(--ink);font-weight:600}
.fmt.lead .reach b{color:var(--deep-ink)}
.fmt a.ask{display:inline-flex;align-items:center;gap:8px;min-height:44px;font-weight:600;color:var(--green-text);text-decoration:none}
.fmt.lead a.ask{color:var(--lime)}
.fmt a.ask .i{width:16px;height:16px}
.pricenote{margin-top:18px;display:flex;gap:12px;align-items:flex-start;padding:16px 18px;border-radius:18px;background:var(--paper-2);font-size:15px;color:var(--muted)}
.pricenote b{color:var(--ink)}

/* ---- Anatomy of a brand story ---- */
.anatomy{display:grid;gap:28px;margin-top:40px;align-items:start}
.article{border-radius:22px;background:var(--paper);border:1px solid var(--line);box-shadow:var(--card-shadow);overflow:hidden;max-width:520px;width:100%;justify-self:center}
.article .abar{display:flex;align-items:center;gap:6px;padding:12px 16px;border-bottom:1px solid var(--line);font:500 12px/1.2 var(--mono);color:var(--muted)}
.article .abar .i{width:13px;height:13px;color:var(--green-text)}
.article .abody{padding:18px 18px 22px;display:grid;gap:12px}
.article .sect{font-size:11px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.article .ah{font-size:24px;font-weight:600;letter-spacing:-.03em;line-height:1.1}
.article .ah em{font-family:var(--serif);font-style:italic;font-weight:400}
.article .credit{font-size:11px;color:var(--muted);margin-top:-6px}
.article .ln{height:6px;border-radius:3px;background:var(--line)}
.article .ln.s{width:62%}
.article .quote{font-family:var(--serif);font-style:italic;font-size:19px;line-height:1.25;padding-left:12px;border-left:2px solid var(--green-text)}
.article .grid2{display:grid;grid-template-columns:1fr 1fr;gap:8px}
.article .grid2 span{aspect-ratio:4/5;border-radius:10px;background:#CFC6B6 center/cover}
.article .alink{display:inline-flex;align-items:center;gap:6px;font-size:13px;font-weight:600;color:var(--green-text)}
.article .pin{display:inline-grid;place-items:center;width:22px;height:22px;border-radius:50%;background:var(--lime);color:var(--lime-ink);font:700 11px/1 var(--sans);margin-right:6px;flex:none;vertical-align:2px}
.anat-notes{list-style:none;margin:0;padding:0;display:grid;gap:10px}
.anat-notes li{display:grid;grid-template-columns:auto 1fr;gap:12px;padding:14px 16px;border-radius:16px;background:var(--paper-2)}
.anat-notes .pin{display:grid;place-items:center;width:26px;height:26px;border-radius:50%;background:var(--lime);color:var(--lime-ink);font:700 12px/1 var(--sans)}
.anat-notes b{display:block;font-weight:600}
.anat-notes span{font-size:14.5px;color:var(--muted)}

/* ---- Fit check ---- */
.fit{display:grid;gap:14px;margin-top:40px}
.fit .col{border-radius:24px;padding:24px}
.fit .yes{background:color-mix(in srgb,var(--lime) 18%,var(--paper));border:1px solid color-mix(in srgb,var(--green-text) 30%,var(--line))}
.fit .no{background:var(--paper-2)}
.fit h3{font-size:22px}
.fit ul{list-style:none;margin:14px 0 0;padding:0;display:grid;gap:10px}
.fit li{display:flex;gap:10px;align-items:flex-start;font-size:15.5px}
.fit li .i{width:18px;height:18px;margin-top:3px;flex:none}
.fit .yes li .i{color:var(--green-text)}
.fit .no li .i{color:var(--tag-ink)}

/* ---- FAQ groups ---- */
.faq-group{margin-top:34px}
.faq-group h3{font-size:13px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.faq-group .faq{margin-top:10px}

/* ---- The call: steps + prep ---- */
.callsteps{list-style:none;margin:0;padding:0;display:grid;gap:10px}
.callsteps li{display:grid;grid-template-columns:auto 1fr;gap:14px;padding:18px;border-radius:18px;background:var(--paper-2)}
.callsteps .n{font-family:var(--serif);font-style:italic;font-size:26px;line-height:1;color:var(--green-text);width:28px}
.callsteps b{display:block;font-weight:600}
.callsteps span{color:var(--muted);font-size:15px}
.prep{margin-top:14px;padding:18px;border-radius:18px;border:1.5px dashed var(--line-2)}
.prep b{display:block;font-weight:600}
.prep ul{margin:8px 0 0;padding-left:18px;color:var(--muted);font-size:15px;display:grid;gap:4px}

@media (min-width:720px){
  .kpis{grid-template-columns:repeat(4,minmax(0,1fr))}
  .meaning{grid-template-columns:repeat(3,minmax(0,1fr))}
  .formats{grid-template-columns:repeat(2,minmax(0,1fr))}
  .fit{grid-template-columns:repeat(2,minmax(0,1fr))}
  .facts{grid-template-columns:repeat(3,minmax(0,1fr))}
}
@media (min-width:1000px){
  .readers{grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr)}
  .seg-panel{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}
  .seg-panel .pic{min-height:520px}
  .seg-panel .txt{padding:40px 40px 40px 36px}
  .formats{grid-template-columns:repeat(4,minmax(0,1fr))}
  .anatomy{grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:56px}
}
@media (prefers-reduced-motion:reduce){.bars-in .fill{animation:none}}

/* =====================================================================
   Elle Decor page: 18-section layout (hero, clients, about, publication,
   facts + carousel, industries, formats, EDIDA, fit check, process,
   proof, why us, call, services)
   ===================================================================== */
.bars-wait .fill{transform:scaleX(0)}
.ed-logo{display:block;height:auto}
.ed-logo.dk{display:var(--logo-light)} .ed-logo.lt{display:var(--logo-dark)}
.srcnote{font-size:12px;color:var(--muted);margin-top:14px;max-width:80ch}

/* ---- 1. Hero: Forbes layout, see style.css .hero; Elle Decor additions ---- */
.hero .masthead{display:flex;justify-content:center;margin-bottom:14px}
.hero .masthead .ed-logo{width:clamp(120px,14vw,168px)}
.punchline{margin:18px auto 0;max-width:24ch;font-family:var(--serif);font-style:italic;font-size:clamp(1.7rem,4vw,2.6rem);line-height:1.08;letter-spacing:-.01em;color:var(--ink)}
.punchline b{font-weight:400;color:var(--green-text)}
.hero .punchline + .sub{margin-top:14px}
.stage.devstage{height:auto;margin-top:34px;padding:28px 0 8px}
.stage.devstage .aura{inset:0 -8% 10%}
.stage.devstage .devices{position:relative;z-index:1;display:block;width:min(94%,860px);height:auto;margin:0 auto;filter:drop-shadow(0 26px 40px rgba(13,20,17,.18));animation:rise2 1s cubic-bezier(.2,.7,.2,1) both}
@keyframes rise2{from{opacity:.001;scale:.96}to{opacity:1;scale:1}}
.stage.devstage .fc{z-index:2}
.stage.devstage .fc.a{left:0;top:6%}
.stage.devstage .fc.b{right:0;top:2%}
.stage.devstage .fc.c{right:2%;top:62%}
.stage.devstage .fc.d{left:2%;top:68%}
.fc .ig{background:linear-gradient(135deg,#F9CE34,#EE2A7B 55%,#6228D7);color:#fff}
.fc.b .ic{background:#E7F7EC;color:#1D6B3F} .fc.c .ic{background:#EEF8D6;color:#3F5C0A} .fc.d .ic{background:var(--paper-2);color:var(--ink)}
.devcap{position:relative;z-index:1;margin:14px auto 0;max-width:70ch;text-align:center}
@media (max-width:719px){
  .stage.devstage{padding-top:64px}
  .stage.devstage .fc.a{left:0;top:0}
  .stage.devstage .fc.c{right:0;top:auto;bottom:22%}
}

/* ---- 2. Client logo stripe ---- */
.clients{background:var(--paper-2);border-block:1px solid var(--line);padding-block:26px}
.clients .lbl{text-align:center;font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.marquee{overflow:hidden;margin-top:16px;-webkit-mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent);mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent)}
.marquee .track{display:flex;gap:14px;width:max-content;animation:tick 55s linear infinite}
.marquee:hover .track{animation-play-state:paused}
.logo-tile{flex:none;display:grid;place-items:center;width:150px;height:78px;border-radius:16px;background:#fff;border:1px solid var(--line)}
.logo-tile img{max-width:112px;max-height:46px;width:auto;height:auto;object-fit:contain}
.clients .note{text-align:center;font-size:12px;color:var(--muted);margin-top:12px}

/* ---- 3. About Execlient ---- */
.about{display:grid;gap:26px;margin-top:36px}
.about .card-lg{border-radius:26px;background:var(--paper-2);padding:26px;display:grid;gap:14px;align-content:start}
.about .card-lg p{color:var(--muted)}
.about .who{display:flex;gap:12px;align-items:center}
.about .who img{width:56px;height:56px;border-radius:50%;object-fit:cover}
.about .who b{display:block}
.about .who span{font-size:13px;color:var(--muted)}
.statgrid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1px;background:var(--line);border:1px solid var(--line);border-radius:24px;overflow:hidden}
.statgrid div{background:var(--paper);padding:22px 18px;display:grid;gap:6px}
.statgrid .n{font-size:clamp(2rem,5vw,3rem);font-weight:500;letter-spacing:-.05em;line-height:1}
.statgrid .n sup{font-size:.42em;vertical-align:.9em;margin-left:2px}
.statgrid .l{font-size:14px;color:var(--muted)}
.regline.left{justify-content:flex-start;text-align:left;padding:14px 0 0}

/* ---- 4. About Elle Decor India ---- */
.pub{display:grid;gap:30px;margin-top:10px;align-items:center}
.pub .ed-logo{width:min(260px,70%)}
.pub h2{margin-top:18px;font-size:clamp(2.1rem,5.6vw,3.6rem);line-height:1.02}
.pub blockquote{margin:18px 0 0;font-family:var(--serif);font-style:italic;font-size:22px;line-height:1.3;padding-left:14px;border-left:2px solid var(--green-text)}
.pub blockquote cite{display:block;margin-top:6px;font:500 12px/1.4 var(--sans);font-style:normal;color:var(--muted)}
.pub p.body{margin-top:14px;color:var(--muted);max-width:60ch}
.pub dl{margin:18px 0 0;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px}
.pub dl div{padding:12px 14px;border-radius:14px;background:var(--paper-2)}
.pub dt{font-size:11.5px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.pub dd{margin:3px 0 0;font-weight:500;font-size:15px}
.collage{position:relative;min-height:340px}
.collage img{position:absolute;border-radius:16px;box-shadow:var(--card-shadow);object-fit:cover;background:var(--paper-2)}
.collage .c1{left:0;top:0;width:78%;height:72%}
.collage .c2{right:0;bottom:4%;width:48%;height:52%;border:4px solid var(--paper)}
.collage .c3{left:6%;bottom:0;width:30%;height:40%;border:4px solid var(--paper)}
.collage .cap{position:absolute;left:0;bottom:-24px}

/* ---- 5. Fact bar + carousel ---- */
.factbar{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1px;background:var(--line);border:1px solid var(--line);border-radius:24px;overflow:hidden;margin-top:36px}
.factbar div{background:var(--paper);padding:20px 16px;display:grid;gap:5px;align-content:start}
.factbar .v{font-size:clamp(1.8rem,4.6vw,2.7rem);font-weight:500;letter-spacing:-.05em;line-height:1}
.factbar .k{font-size:13.5px;color:var(--muted);line-height:1.4}
.car{position:relative;margin-top:34px}
.car-head{display:flex;justify-content:space-between;align-items:end;gap:16px;flex-wrap:wrap}
.car-head h3{font-size:22px;letter-spacing:-.02em}
.car-head p{font-size:14px;color:var(--muted);margin-top:4px}
.car-btns{display:flex;gap:8px}
.car-btn{all:unset;cursor:pointer;width:44px;height:44px;border-radius:50%;display:grid;place-items:center;border:1px solid var(--line-2);color:var(--ink);transition:border-color .18s ease,background-color .18s ease}
.car-btn:hover{border-color:var(--ink)}
.car-btn:focus-visible{outline:3px solid var(--green-text);outline-offset:3px}
.car-btn .i{width:18px;height:18px}
.car-btn.prev .i{transform:scaleX(-1)}
.car-track{display:flex;gap:14px;overflow-x:auto;scroll-snap-type:x mandatory;scroll-behavior:smooth;padding:16px 2px 10px;scrollbar-width:none;-webkit-overflow-scrolling:touch}
.car-track::-webkit-scrollbar{display:none}
.slide{flex:0 0 auto;width:min(72vw,250px);scroll-snap-align:start;display:grid;gap:10px;margin:0}
.slide .frame{position:relative;border-radius:16px;overflow:hidden;background:var(--paper-2);aspect-ratio:4/5;box-shadow:var(--card-shadow)}
.slide .frame img{width:100%;height:100%;object-fit:cover}
.slide.tall .frame{aspect-ratio:9/16}
.slide.tall{width:min(52vw,190px)}
.slide .kind{position:absolute;left:10px;top:10px;display:inline-flex;align-items:center;gap:6px;padding:5px 10px;border-radius:999px;background:rgba(13,20,17,.72);color:#fff;font-size:11.5px;font-weight:600;letter-spacing:.04em}
.slide .kind .i{width:13px;height:13px}
.slide figcaption{font-size:13.5px;color:var(--muted);line-height:1.4}
.slide figcaption b{display:block;color:var(--ink);font-weight:600;font-size:14.5px}
.car-dots{display:flex;gap:6px;justify-content:center;margin-top:6px}
.car-dots button{all:unset;cursor:pointer;width:28px;height:28px;display:grid;place-items:center}
.car-dots button::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--line-2);transition:background-color .2s ease,width .2s ease}
.car-dots button[aria-current="true"]::before{background:var(--green-text);width:20px;border-radius:999px}

/* ---- 7. Industries ---- */
.inds{display:grid;gap:12px;margin-top:36px}
.ind{border-radius:20px;background:var(--paper);border:1px solid var(--line);padding:20px;display:grid;gap:10px;align-content:start}
.ind .top{display:flex;justify-content:space-between;align-items:baseline;gap:10px}
.ind h3{font-size:18px;letter-spacing:-.02em;line-height:1.2}
.ind .cnt{font-size:28px;font-weight:500;letter-spacing:-.04em;line-height:1;font-variant-numeric:tabular-nums}
.ind .meter{height:6px;border-radius:999px;background:var(--paper-3);overflow:hidden}
.ind .meter i{display:block;height:100%;width:var(--w);border-radius:999px;background:var(--bar)}
.ind p{font-size:14.5px;color:var(--muted)}
.ind .who{font-size:12.5px;color:var(--ink);font-weight:500}
.ind .who::before{content:"Who tells it: ";color:var(--muted);font-weight:400}

/* ---- 8. Formats ---- */
.fgroups{display:grid;gap:14px;margin-top:36px}
.fgroup{border-radius:24px;background:var(--paper-2);padding:22px;display:grid;gap:14px;align-content:start}
.fgroup .gh{display:flex;align-items:center;gap:10px;flex-wrap:wrap}
.fgroup .gh img{width:92px}
.fgroup .gh span{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.fgroup h3{font-size:22px;letter-spacing:-.03em}
.fgroup ul{list-style:none;margin:0;padding:0;display:grid;gap:10px}
.fgroup li{padding:13px 14px;border-radius:14px;background:var(--paper);display:grid;gap:3px}
.fgroup li b{font-weight:600;font-size:15px}
.fgroup li span{font-size:13.5px;color:var(--muted)}
.fgroup li.star{border:1.5px solid color-mix(in srgb,var(--green-text) 40%,var(--line))}
.fgroup li.star b::after{content:"Start here";margin-left:8px;padding:2px 8px;border-radius:999px;background:color-mix(in srgb,var(--lime) 40%,var(--paper));color:var(--lime-ink);font-size:10.5px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;vertical-align:2px}

/* ---- 9. EDIDA ---- */
.edida{background:var(--deep);color:var(--deep-ink);position:relative;overflow:hidden}
.edida .glow{position:absolute;right:-10%;top:-30%;width:50%;height:80%;border-radius:50%;background:#F1C27D;filter:blur(110px);opacity:.14;pointer-events:none}
.edida .grid{position:relative;display:grid;gap:30px;align-items:center}
.edida .eyebrow{color:var(--deep-muted)}
.edida h2{font-size:clamp(2.2rem,6vw,3.8rem);line-height:1.02;margin-top:10px}
.edida h2 em{color:#F1C27D}
.edida .lede{color:var(--deep-muted);margin-top:14px}
.edida .ed-logo{width:150px;margin-bottom:6px}
.cats{display:flex;flex-wrap:wrap;gap:7px;margin:18px 0 0;padding:0;list-style:none}
.cats li{font-size:13px;padding:6px 11px;border-radius:999px;border:1px solid var(--deep-line);color:var(--deep-ink)}
.deadline{margin-top:18px;display:inline-flex;align-items:center;gap:10px;padding:10px 14px;border-radius:14px;background:rgba(241,194,125,.12);border:1px solid rgba(241,194,125,.35);color:#F7DDB3;font-size:14.5px}
.deadline .i{width:18px;height:18px}
.edida .role{margin-top:18px;padding:16px 18px;border-radius:18px;border:1px solid var(--deep-line)}
.edida .role b{display:block;font-weight:600}
.edida .role span{color:var(--deep-muted);font-size:15px}
.edida .ctas{margin-top:18px}
.edida .btn-s{color:var(--deep-ink);border-color:var(--deep-line)} .edida .btn-s:hover{border-color:var(--deep-ink)}
.edida .pics{position:relative;min-height:320px}
.edida .pics img{position:absolute;border-radius:16px;object-fit:cover;box-shadow:0 20px 40px -20px rgba(0,0,0,.6)}
.edida .pics .a{left:0;top:0;width:82%;height:66%}
.edida .pics .b{right:0;bottom:0;width:52%;height:52%;border:4px solid var(--deep)}
.edida .pics .cap{position:absolute;left:0;bottom:-2px;color:var(--deep-muted)}

/* ---- 10. Fit check ---- */
.qual{display:grid;gap:22px;margin-top:36px;align-items:start}
.checks{display:grid;gap:10px}
.chk{all:unset;cursor:pointer;display:grid;grid-template-columns:auto 1fr;gap:14px;align-items:center;padding:16px 18px;border-radius:18px;border:1.5px solid var(--line-2);background:var(--paper);font-size:15.5px;line-height:1.4;transition:border-color .18s ease,background-color .18s ease}
.chk:hover{border-color:var(--ink)}
.chk:focus-visible{outline:3px solid var(--green-text);outline-offset:3px}
.chk .box{width:26px;height:26px;border-radius:8px;border:1.5px solid var(--line-2);display:grid;place-items:center;color:transparent;transition:all .18s ease}
.chk .box .i{width:16px;height:16px}
.chk[aria-pressed="true"]{border-color:var(--green-text);background:color-mix(in srgb,var(--lime) 14%,var(--paper))}
.chk[aria-pressed="true"] .box{background:var(--green-text);border-color:var(--green-text);color:#fff}
.verdict{border-radius:24px;padding:24px;background:var(--paper-2);display:grid;gap:12px}
.verdict .score{font-size:13px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.verdict h3{font-size:24px;letter-spacing:-.03em;line-height:1.15}
.verdict p{color:var(--muted);font-size:15.5px}
.verdict .notfit{margin-top:6px;padding-top:14px;border-top:1px solid var(--line)}
.verdict .notfit b{font-size:14px}
.verdict .notfit ul{margin:8px 0 0;padding:0;list-style:none;display:grid;gap:7px;font-size:14.5px;color:var(--muted)}
.verdict .notfit li{display:flex;gap:9px}
.verdict .notfit li .i{width:16px;height:16px;margin-top:3px;color:var(--tag-ink);flex:none}

/* ---- 11. How we work with Elle Decor ---- */
.lanes{display:grid;gap:12px;margin-top:36px;counter-reset:st}
.lane{display:grid;gap:10px;padding:20px;border-radius:20px;background:var(--paper);border:1px solid var(--line)}
.lane .h{display:flex;align-items:baseline;gap:12px}
.lane .h .n{font-family:var(--serif);font-style:italic;font-size:28px;line-height:1;color:var(--green-text)}
.lane .h b{font-size:18px;letter-spacing:-.02em}
.lane .who3{display:grid;gap:8px}
.lane .who3 div{display:grid;grid-template-columns:minmax(0,1fr);gap:2px;font-size:14.5px}
.lane .who3 > div > span:first-child{font-size:11.5px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.lane .who3 > div > span.ed:first-child{color:var(--green-text)}
.promise{margin-top:18px;display:flex;gap:12px;align-items:flex-start;padding:16px 18px;border-radius:18px;background:var(--tag-bg);border:1px solid var(--tag-line);color:var(--tag-ink);font-size:15px}
.promise .i{flex:none;margin-top:2px}

/* ---- 12. Proof carousel ---- */
.proofcar .slide{width:min(80vw,320px)}
.proof-card{border-radius:20px;border:1.5px dashed var(--line-2);background:var(--paper);padding:20px;display:grid;gap:10px;min-height:220px;align-content:start}
.proof-card .pubrow{display:flex;justify-content:space-between;align-items:center;gap:8px}
.proof-card .pubrow img{width:90px}
.proof-card .url{font:500 12.5px/1.3 var(--mono);color:var(--muted);word-break:break-all}
.proof-card b{font-size:17px}
.proof-card p{font-size:14px;color:var(--muted)}

/* ---- 13. Why choose us ---- */
.why{display:grid;gap:12px;margin-top:36px}
.why div{padding:22px;border-radius:20px;background:var(--paper-2);display:grid;gap:8px;align-content:start}
.why .ic{width:40px;height:40px;border-radius:12px;display:grid;place-items:center;background:var(--paper);color:var(--green-text)}
.why .ic .i{width:20px;height:20px}
.why b{font-size:17px;letter-spacing:-.02em}
.why p{font-size:14.5px;color:var(--muted)}

/* ---- 14. Call: real photo ---- */
.founder .who img{width:76px;height:76px;border-radius:50%;object-fit:cover;flex:none;border:2px solid var(--deep-line)}

/* ---- 17. Services ---- */
.services{display:grid;gap:12px;margin-top:36px}
.svc{padding:20px;border-radius:20px;border:1px solid var(--line);background:var(--paper);display:grid;gap:8px;align-content:start;transition:transform .3s ease,border-color .3s ease}
.svc:hover{transform:translateY(-3px);border-color:var(--line-2)}
.svc .ic{width:40px;height:40px;border-radius:12px;display:grid;place-items:center;background:color-mix(in srgb,var(--lime) 30%,var(--paper));color:var(--lime-ink)}
.svc .ic .i{width:20px;height:20px}
.svc b{font-size:16.5px;letter-spacing:-.02em}
.svc p{font-size:14px;color:var(--muted)}
.svc.here{background:var(--deep);border-color:var(--deep);color:var(--deep-ink)}
.svc.here p{color:var(--deep-muted)}
.svc.here .ic{background:rgba(201,242,107,.16);color:var(--lime)}
.badges{display:flex;flex-wrap:wrap;gap:12px 22px;align-items:center;justify-content:center;margin-top:30px;padding:20px;border-radius:20px;background:var(--paper-2)}
.badges img{height:34px;width:auto;opacity:.9}
.badges .lbl{width:100%;text-align:center;font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.svc-cta{display:flex;justify-content:center;margin-top:22px}

/* ---- Footer trademark line ---- */
.tm{display:flex;align-items:center;gap:12px;flex-wrap:wrap;margin-top:22px;color:#8FA198;font-size:13px}
.tm img{width:92px;opacity:.75}

@media (min-width:720px){
  .statgrid{grid-template-columns:repeat(4,minmax(0,1fr))}
  .factbar{grid-template-columns:repeat(5,minmax(0,1fr))}
  .inds{grid-template-columns:repeat(2,minmax(0,1fr))}
  .why{grid-template-columns:repeat(3,minmax(0,1fr))}
  .services{grid-template-columns:repeat(2,minmax(0,1fr))}
  .lanes{grid-template-columns:repeat(2,minmax(0,1fr))}
  .collage{min-height:460px}
  .slide{width:250px} .slide.tall{width:190px}
}
@media (min-width:1000px){
  .about{grid-template-columns:minmax(0,.95fr) minmax(0,1.05fr);gap:40px;align-items:start}
  .pub{grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:56px}
  .collage{min-height:520px}
  .inds{grid-template-columns:repeat(4,minmax(0,1fr))}
  .fgroups{grid-template-columns:repeat(4,minmax(0,1fr))}
  .edida .grid{grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:56px}
  .edida .pics{min-height:460px}
  .qual{grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:40px}
  .lanes{grid-template-columns:repeat(4,minmax(0,1fr))}
  .services{grid-template-columns:repeat(4,minmax(0,1fr))}
}
@media (max-width:719px){
  .pub dl{grid-template-columns:minmax(0,1fr)}
  .lane .who3 div{grid-template-columns:minmax(0,1fr);gap:2px}
}
@media (prefers-reduced-motion:reduce){
  .marquee .track{flex-wrap:wrap;width:auto;justify-content:center;animation:none}
  .marquee .dup{display:none}
  .car-track{scroll-behavior:auto}
}
.car-btn:disabled{opacity:.35;cursor:default}
.car-btn:disabled:hover{border-color:var(--line-2)}
/* chart tooltips stay inside the panel; carousel dots get 44px tap height */
.bars .tip{left:auto;right:0;max-width:100%;white-space:normal}
.car-dots button{width:32px;height:44px}

/* about: stats as a 2x2 grid so large numbers never clip; hero image gets more room */
.about .statgrid{grid-template-columns:repeat(2,minmax(0,1fr))}

@media (max-width:719px){
  .factbar div:last-child{grid-column:1/-1}
}

/* keeps the nav steady when the after-hours script relabels the button */
.nav-r .btn{min-width:148px}

/* =====================================================================
   v3 (27 Sep 2026): Execlient logo palette + redesigned hero, client
   stripe, about, readers, industry image cards, formats, timeline
   Logo gradient sampled from the Execlient logo: #146076 > #2A8C7F > #4CBB8A
   ===================================================================== */
:root{
  --brand-a:#146076; --brand-b:#25827A; --brand-c:#4CBB8A;
  --grad:linear-gradient(120deg,#146076 0%,#2A8C7F 55%,#4CBB8A 100%);
  --grad-cta:linear-gradient(120deg,#146076 0%,#25827A 100%);
  --grad-text:linear-gradient(100deg,#146076 0%,#238478 55%,#34A083 100%);
  --grad-soft:linear-gradient(120deg,rgba(20,96,118,.10),rgba(76,187,138,.14));
  --green-text:#1B7076; --mint:#7FD8B0;
  --lime:#4CBB8A; --lime-hover:#3FAE7E; --lime-ink:#062A2A; --lime-edge:transparent;
  --deep:#0A2C35; --deep-2:#114452; --deep-ink:#EEF7F6; --deep-muted:#A9C7C9; --deep-line:#1F4E5A;
  --open:#2E9E7A; --bar:#1B7076;
}
@media (prefers-color-scheme:dark){:root:not([data-theme="light"]){--green-text:#6FD3A8;--bar:#4CBB8A;--grad-text:linear-gradient(100deg,#6FC7D6 0%,#5CC9A0 100%)}}
:root[data-theme="dark"]{--green-text:#6FD3A8;--bar:#4CBB8A;--grad-text:linear-gradient(100deg,#6FC7D6 0%,#5CC9A0 100%)}

.btn-p{background:var(--grad-cta);color:#fff;border-color:transparent;box-shadow:0 10px 24px -12px rgba(20,96,118,.55)}
.btn-p:hover{background:var(--grad-cta);filter:brightness(1.1)}
.progress{background:var(--grad)}
h1 em,h2 em,.punchline b{background:var(--grad-text);-webkit-background-clip:text;background-clip:text;color:transparent;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-right:.06em}
.band h2 em,.edida h2 em{background:linear-gradient(100deg,#8FDDEA 0%,#7FD8B0 100%);-webkit-background-clip:text;background-clip:text;color:transparent}
.eyebrow{font-size:clamp(22px,2.3vw,27px);line-height:1.15;background:var(--grad-text);-webkit-background-clip:text;background-clip:text;color:transparent;display:inline-block;padding-right:.08em}
.band .copy-side .eyebrow,.edida .eyebrow{background:linear-gradient(100deg,#8FDDEA,#7FD8B0);-webkit-background-clip:text;background-clip:text;color:transparent}
.aura i:nth-child(1){background:#4CBB8A}
.aura i:nth-child(2){background:#2A8C7F;opacity:.55}
.aura i:nth-child(3){background:#9FE3D0;opacity:.8}
.band .glow{background:#4CBB8A}
.edida .glow{background:#4CBB8A;opacity:.16}
footer{background:#051A20}
.faq details[open] summary .pm{background:var(--grad-cta);color:#fff}
.dot{background:var(--open)}

/* ---- Hero: logo inside the headline ---- */
.hero h1{max-width:none}
.hero h1 .l1{display:block}
.hero h1 .l2{display:flex;align-items:flex-end;justify-content:center;gap:.18em;flex-wrap:wrap;margin-top:.1em}
.hero h1 .h1logo{height:.98em;width:auto;margin-bottom:.1em}
.hero h1 .h1logo.dk{display:var(--logo-light)} .hero h1 .h1logo.lt{display:var(--logo-dark)}
.hero h1 em{line-height:1}
.vh{position:absolute!important;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}
.hero .punchline{margin-top:22px}

/* ---- Two way publication options: node-and-line connectors ---- */
.publication-flow{max-width:680px;margin-top:30px;--gap:14px}
.publication-flow-title{font-size:12px;letter-spacing:.16em}
.publication-flow-title::after{display:none}
.pf-conn{position:relative;height:44px;margin-top:8px}
.pf-conn span{position:absolute;display:block}
.pf-conn .v0{left:50%;top:0;width:2px;height:18px;transform:translateX(-50%);background:linear-gradient(#25827A,#4CBB8A)}
.pf-conn .h{top:17px;left:calc(25% - var(--gap)/4);right:calc(25% - var(--gap)/4);height:2px;background:linear-gradient(90deg,#4CBB8A,#25827A 50%,#4CBB8A);box-shadow:0 0 10px rgba(76,187,138,.55)}
.pf-conn .vl,.pf-conn .vr{top:18px;width:2px;height:26px;background:linear-gradient(#4CBB8A,#25827A);box-shadow:0 0 8px rgba(76,187,138,.45)}
.pf-conn .vl{left:calc(25% - var(--gap)/4);transform:translateX(-50%)}
.pf-conn .vr{left:calc(75% + var(--gap)/4);transform:translateX(-50%)}
.pf-conn .n{top:18px;width:12px;height:12px;border-radius:50%;background:#fff;border:2px solid #25827A;box-shadow:0 0 0 4px rgba(76,187,138,.18),0 0 14px rgba(37,130,122,.5);transform:translate(-50%,-50%)}
.pf-conn .n.c{left:50%}
.pf-conn .n.l{left:calc(25% - var(--gap)/4)}
.pf-conn .n.r{left:calc(75% + var(--gap)/4)}
.pf-conn .pulse{top:17px;left:50%;width:34px;height:2px;border-radius:2px;background:linear-gradient(90deg,transparent,#fff,transparent);opacity:.9;animation:pfpulse 2.8s ease-in-out infinite}
@keyframes pfpulse{0%{transform:translateX(-50%) scaleX(.2);opacity:0}30%{opacity:1}100%{transform:translateX(-50%) scaleX(9);opacity:0}}
.publication-flow-options{gap:var(--gap)}
.publication-flow-options::before{display:none}
.publication-option .po-ic .i{display:block}
.stage.devstage .fc.d{left:0;top:40%}
.publication-option{position:relative;min-height:96px;padding:16px 16px 16px 14px;justify-content:flex-start;gap:14px;border-radius:20px;border:1px solid rgba(37,130,122,.22);background:linear-gradient(180deg,#fff,#F3FAF7);box-shadow:0 1px 0 #fff inset,0 14px 30px -18px rgba(20,96,118,.45),0 0 0 4px rgba(76,187,138,.06)}
.publication-option:first-child{background:linear-gradient(180deg,#fff,#EEF8F3);border-color:rgba(37,130,122,.35)}
.publication-option:hover{border-color:#25827A;transform:translateY(-3px);box-shadow:0 18px 36px -18px rgba(20,96,118,.55),0 0 0 4px rgba(76,187,138,.12)}
.publication-option::before{content:"";position:absolute;left:50%;top:-6px;width:10px;height:10px;border-radius:50%;background:#fff;border:2px solid #25827A;transform:translateX(-50%);box-shadow:0 0 10px rgba(37,130,122,.45)}
.publication-option .po-ic{width:46px;height:46px;flex:none;border-radius:14px;display:grid;place-items:center;background:var(--grad-cta);color:#fff;box-shadow:0 8px 18px -8px rgba(20,96,118,.7)}
.publication-option .po-ic .i{width:22px;height:22px;color:#fff}
.publication-option > span:nth-child(2){flex:1;min-width:0}
.publication-option > .i{margin-left:auto}
@media (prefers-color-scheme:dark){:root:not([data-theme="light"]) .publication-option{background:var(--paper-2);border-color:var(--line-2)}}
:root[data-theme="dark"] .publication-option{background:var(--paper-2);border-color:var(--line-2)}
@media (prefers-reduced-motion:reduce){.pf-conn .pulse{display:none}}

/* ---- Client stripe v2: two rows, no tiles ---- */
.clients2{padding-block:44px;background:var(--paper);border-block:1px solid var(--line)}
.clients2 .head{display:flex;flex-direction:column;align-items:center;gap:6px;text-align:center}
.clients2 .head .eyebrow{font-size:clamp(20px,2vw,24px)}
.clients2 .head b{font-size:clamp(1.3rem,2.6vw,1.7rem);font-weight:600;letter-spacing:-.03em}
.rows{display:grid;gap:18px;margin-top:26px}
.rows .marquee{margin-top:0}
.rows .track{gap:56px;align-items:center;animation-duration:60s}
.rows .marquee.rev .track{animation-direction:reverse;animation-duration:70s}
.cl{flex:none;display:grid;place-items:center;height:56px;width:132px}
.cl img{max-height:48px;max-width:124px;width:auto;height:auto;object-fit:contain;filter:saturate(.95);transition:transform .25s ease}
.cl img:hover{transform:scale(1.06)}
.clients2 .note{text-align:center;font-size:12px;color:var(--muted);margin-top:18px}

/* ---- About: Execlient logo + workspace photo ---- */
.about-brand{display:flex;align-items:center;gap:14px;flex-wrap:wrap;padding-bottom:14px;border-bottom:1px solid var(--line)}
.about-brand img{height:44px;width:auto}
.about-brand .l-dark{display:var(--logo-dark)} .about-brand .l-light{display:var(--logo-light)}
.about-brand span{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.about-photo{position:relative;border-radius:24px;overflow:hidden;margin-top:14px;aspect-ratio:3/2;background:var(--paper-2)}
.about-photo img{width:100%;height:100%;object-fit:cover}
.about-photo .cap{position:absolute;right:12px;bottom:10px;background:rgba(5,26,32,.6);color:#fff;padding:4px 10px;border-radius:999px}
.about-photo::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(20,96,118,0) 55%,rgba(20,96,118,.35));pointer-events:none}

/* ---- Readers: persona photo cards ---- */
.personas{display:grid;gap:12px;margin-top:36px}
.persona{position:relative;border-radius:22px;overflow:hidden;min-height:250px;display:flex;align-items:flex-end;padding:18px;color:#fff;background:#0A2C35}
.persona img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.persona::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(10,44,53,0) 35%,rgba(10,44,53,.9));}
.persona > div{position:relative;z-index:1}
.persona b{display:block;font-size:19px;letter-spacing:-.02em}
.persona span{font-size:13.5px;color:#D5E8E6}
.persona .cap{position:absolute;right:12px;top:12px;z-index:1;background:rgba(5,26,32,.55);color:#fff;padding:3px 9px;border-radius:999px;font-size:11px}
.bars .val{font-variant-numeric:tabular-nums}

/* ---- Industries: image-background cards with the logo gradient ---- */
.inds.img{gap:14px}
.ind.img{position:relative;overflow:hidden;min-height:330px;border:0;color:#fff;background:#0A2C35;align-content:end;padding:20px}
.ind.img > img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform .7s ease}
.ind.img:hover > img{transform:scale(1.05)}
.ind.img::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(20,96,118,.05) 0%,rgba(20,96,118,.35) 45%,rgba(10,44,53,.94) 100%)}
.ind.img::before{content:"";position:absolute;inset:0;z-index:1;background:linear-gradient(135deg,rgba(76,187,138,.28),rgba(20,96,118,0) 45%);mix-blend-mode:screen;pointer-events:none}
.ind.img > *:not(img){position:relative;z-index:2}
.ind.img h3{color:#fff}
.ind.img .cnt{color:#fff;font-size:34px}
.ind.img .meter{background:rgba(255,255,255,.18)}
.ind.img .meter i{background:linear-gradient(90deg,#4CBB8A,#9FE3D0)}
.ind.img p{color:#D5E8E6}
.ind.img .who{color:#fff}
.ind.img .who::before{color:#A9C7C9}
.ind.img .pill{justify-self:start;font-size:11px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;padding:4px 10px;border-radius:999px;background:rgba(255,255,255,.14);border:1px solid rgba(255,255,255,.22);backdrop-filter:blur(6px)}

/* ---- Formats: header image per group ---- */
.fgroup .fimg{position:relative;margin:-22px -22px 4px;aspect-ratio:16/9;overflow:hidden;border-radius:24px 24px 0 0;background:#0A2C35}
.fgroup .fimg > img:first-child{width:100%;height:100%;object-fit:cover}
.fgroup .fimg::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(10,44,53,0) 40%,rgba(10,44,53,.55))}
.fgroup .fimg img.ed-logo{position:absolute;left:14px;bottom:12px;width:86px;height:auto;z-index:1}
.fgroup .fimg .kind{position:absolute;right:12px;bottom:12px;z-index:1;font-size:11px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:#fff;background:rgba(5,26,32,.55);padding:4px 10px;border-radius:999px}

/* ---- How we work: vertical timeline ---- */
#how{padding-block:60px}
.tl{position:relative;list-style:none;margin:28px 0 0;padding:0;display:grid;gap:16px}
.tl::before{content:"";position:absolute;left:21px;top:8px;bottom:8px;width:2px;background:linear-gradient(#146076,#4CBB8A);border-radius:2px}
.tl > li{position:relative;display:grid;grid-template-columns:44px minmax(0,1fr);gap:16px}
.tl .node{position:relative;z-index:1;width:44px;height:44px;border-radius:50%;display:grid;place-items:center;background:var(--grad-cta);color:#fff;font:600 15px/1 var(--sans);box-shadow:0 0 0 6px var(--paper-2),0 10px 20px -8px rgba(20,96,118,.6)}
.tl .card{display:grid;gap:10px;padding:16px;border-radius:22px;background:var(--paper);border:1px solid var(--line)}
.tl .card h3{font-size:20px;letter-spacing:-.02em}
.tl .when{font-size:12px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--green-text)}
.tl .pic{border-radius:16px;overflow:hidden;aspect-ratio:2/1;background:var(--paper-2)}
.tl .pic img{width:100%;height:100%;object-fit:cover}
.tl .roles{display:grid;gap:8px;margin:0;padding:0;list-style:none}
.tl .roles li{display:grid;gap:2px;padding:9px 11px;border-radius:12px;background:var(--paper-2);font-size:14.5px}
.tl .roles li b{font-size:11.5px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.tl .roles li.ed b{color:var(--green-text)}
#how .promise{margin-top:14px}
#how .aside2{margin-top:20px}

@media (min-width:720px){
  .personas{grid-template-columns:repeat(3,minmax(0,1fr))}
  .persona{min-height:320px}
  .tl .card{grid-template-columns:minmax(0,1fr) minmax(0,1fr);align-items:start}
  .tl .card .pic{grid-row:span 3}
}
@media (min-width:1000px){
  #how{padding-block:88px}
  .tl{gap:18px}
  .tl::before{left:50%;transform:translateX(-50%)}
  .tl > li{grid-template-columns:minmax(0,1fr) 44px minmax(0,1fr);gap:26px;align-items:start}
  .tl > li .node{grid-column:2;grid-row:1;margin-top:18px}
  .tl > li .card{grid-column:1;grid-row:1;grid-template-columns:minmax(0,1fr)}
  .tl > li:nth-child(even) .card{grid-column:3}
  .tl .card .pic{grid-row:auto}
}
@media (max-width:719px){
  .hero h1 .l2{gap:.14em}
  .publication-flow{--gap:10px}
  .publication-option{flex-direction:column;align-items:flex-start;gap:10px;min-height:0;padding:14px}
  .publication-option .po-ic{width:40px;height:40px;border-radius:12px}
  .publication-option > .i{display:none}
  .cl{width:104px;height:46px}
  .cl img{max-height:38px;max-width:98px}
  .rows .track{gap:36px}
  .ind.img{min-height:280px}
}

@media (max-width:719px){.hero h1 .h1logo{height:1.12em}}

/* ---- v4: hero connectors as a clean digital/print split ---- */
.pf-conn{display:none}
.publication-option::before{display:none}
.pf-branch{margin:6px auto -2px;width:100%}
.pf-branch svg{display:block;width:100%;height:auto;overflow:visible}
.pf-branch .br{fill:none;stroke-width:7;stroke-linecap:round;filter:drop-shadow(0 4px 8px rgba(20,96,118,.18))}
.pf-branch .br-lbl{font:700 9px/1 var(--sans);letter-spacing:.2em;fill:var(--muted);dominant-baseline:auto}
@media (prefers-reduced-motion:no-preference){
  .pf-branch .br{stroke-dasharray:420;stroke-dashoffset:420;animation:grow-br 1.4s cubic-bezier(.3,.7,.2,1) .25s forwards}
  .pf-branch .br-lbl{opacity:0;animation:lbl-in .6s ease 1.3s forwards}
}
@keyframes grow-br{to{stroke-dashoffset:0}}
@keyframes lbl-in{to{opacity:1}}
@media (max-width:719px){.pf-branch .br{stroke-width:9}.pf-branch .br-lbl{display:none}}

/* =====================================================================
   v5 effects (27 Sep 2026). Transform/opacity only; every effect is off
   under prefers-reduced-motion (see the block at the end).
   ===================================================================== */

/* 1. Branches: light pulses flow down to the cards; a hovered card lights its branch */
.pf-branch .flow{fill:none;stroke:#E9FFF6;stroke-width:4;stroke-linecap:round;stroke-dasharray:26 460;stroke-dashoffset:26;opacity:0;filter:drop-shadow(0 0 5px rgba(76,187,138,.95)) drop-shadow(0 0 12px rgba(76,187,138,.6))}
.pf-branch .flow.r{filter:drop-shadow(0 0 5px rgba(80,170,200,.95)) drop-shadow(0 0 12px rgba(20,96,118,.6))}
.pf-branch #br-l,.pf-branch #br-r{transition:stroke-width .3s ease,filter .3s ease}
.publication-flow:has(.publication-option:first-child:hover) #br-l,
.publication-flow:has(.publication-option:first-child:focus-visible) #br-l{stroke-width:10;filter:drop-shadow(0 0 10px rgba(76,187,138,.75))}
.publication-flow:has(.publication-option:last-child:hover) #br-r,
.publication-flow:has(.publication-option:last-child:focus-visible) #br-r{stroke-width:10;filter:drop-shadow(0 0 10px rgba(20,96,118,.65))}
.publication-flow:has(.publication-option:first-child:hover) .flow.l,
.publication-flow:has(.publication-option:last-child:hover) .flow.r{animation-duration:1.1s}

/* 2. Gradient shimmer on the accent words */
.hero h1 em,.punchline b{background-image:linear-gradient(100deg,#146076 0%,#238478 25%,#34A083 45%,#7FD8B0 52%,#34A083 60%,#238478 80%,#146076 100%);background-size:220% 100%}
.edida h2 em{background-image:linear-gradient(100deg,#8FDDEA 0%,#7FD8B0 30%,#F1C27D 50%,#7FD8B0 70%,#8FDDEA 100%);background-size:220% 100%}

/* 3. Devices image: gentle 3D tilt that follows the pointer (JS sets --rx/--ry) */
.stage.devstage{perspective:1400px}
.stage.devstage .devices{transform:rotateX(var(--rx,0deg)) rotateY(var(--ry,0deg));transition:transform .5s cubic-bezier(.2,.7,.2,1);will-change:transform}
.stage.devstage .devices.tilting{transition:transform .12s linear}

/* 4. Primary buttons: a light sweep on hover */
.btn-p{position:relative;overflow:hidden;isolation:isolate}
.btn-p::after{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(110deg,transparent 30%,rgba(255,255,255,.35) 50%,transparent 70%);transform:translateX(-120%);transition:transform .7s ease}
.btn-p:hover::after{transform:translateX(120%)}

/* 5. Live status dot */
.status .dot{position:relative}
.status .dot::after{content:"";position:absolute;inset:0;border-radius:50%;background:inherit;animation:ping 2.2s cubic-bezier(0,0,.2,1) infinite}
@keyframes ping{0%{transform:scale(1);opacity:.6}80%,100%{transform:scale(2.8);opacity:0}}

/* 6. Timeline fills as you scroll; reached steps light up */
.tl::before{background:var(--line-2)}
.tl .tl-fill{position:absolute;left:21px;top:8px;width:2px;height:calc((100% - 16px) * var(--tlp,0));background:linear-gradient(#146076,#4CBB8A);border-radius:2px;box-shadow:0 0 10px rgba(76,187,138,.6);pointer-events:none}
.tl .node{transition:transform .4s cubic-bezier(.2,.7,.2,1),background .4s ease,box-shadow .4s ease;background:var(--paper-3);color:var(--muted)}
.tl li.on .node{background:var(--grad-cta);color:#fff;transform:scale(1.08);box-shadow:0 0 0 6px var(--paper-2),0 0 0 10px rgba(76,187,138,.18),0 10px 22px -8px rgba(20,96,118,.6)}
.tl .card{transition:transform .5s cubic-bezier(.2,.7,.2,1),box-shadow .5s ease,border-color .5s ease}
.tl li.on .card{border-color:rgba(37,130,122,.28);box-shadow:0 18px 40px -26px rgba(20,96,118,.45)}
@media (min-width:1000px){.tl .tl-fill{left:50%;transform:translateX(-50%)}}

/* 7. Image cards tilt under the pointer (JS sets --rx/--ry, --mx/--my for the sheen) */
.tilt{transform:perspective(900px) rotateX(var(--rx,0deg)) rotateY(var(--ry,0deg));transition:transform .5s cubic-bezier(.2,.7,.2,1)}
.tilt.tilting{transition:transform .1s linear}
.ind.img .sheen,.persona .sheen{position:absolute;inset:0;z-index:2;pointer-events:none;opacity:0;transition:opacity .3s ease;background:radial-gradient(420px circle at var(--mx,50%) var(--my,50%),rgba(255,255,255,.18),transparent 45%)}
.ind.img:hover .sheen,.persona:hover .sheen{opacity:1}

@media (prefers-reduced-motion:no-preference){
  .pf-branch .flow{animation:flow 3.2s cubic-bezier(.45,.05,.55,.95) infinite}
  .pf-branch .flow.l{animation-delay:1.7s}
  .pf-branch .flow.r{animation-delay:2.5s}
  .hero h1 em,.punchline b,.edida h2 em{animation:shimmer 7s ease-in-out infinite}
  .punchline b{animation-delay:1.2s}
}
@keyframes flow{0%{stroke-dashoffset:26;opacity:0}8%{opacity:1}85%{opacity:1}100%{stroke-dashoffset:-240;opacity:0}}
@keyframes shimmer{0%,100%{background-position:0% 50%}50%{background-position:100% 50%}}

@media (prefers-reduced-motion:reduce){
  .pf-branch .flow{display:none}
  .status .dot::after{animation:none;display:none}
  .btn-p::after{display:none}
  .stage.devstage .devices,.tilt{transform:none!important}
  .tl .tl-fill{height:calc(100% - 16px)}
}

.ind.img.tilt,.persona.tilt{transform:perspective(900px) rotateX(var(--rx,0deg)) rotateY(var(--ry,0deg))}

/* =====================================================================
   v6 (27 Sep 2026): clearer hero, keyword buttons, Execlient branding
   ===================================================================== */
.xl-lockup{display:inline-flex;align-items:center;gap:10px;margin:0 auto 18px;padding:7px 16px 7px 8px;border-radius:999px;background:var(--paper);border:1px solid rgba(37,130,122,.25);box-shadow:0 10px 26px -18px rgba(20,96,118,.6)}
.xl-lockup img{width:30px;height:30px}
.xl-lockup .dk{display:var(--logo-light)} .xl-lockup .lt{display:var(--logo-dark)}
.xl-lockup .nm{font-weight:700;font-size:15px;letter-spacing:-.01em;background:var(--grad-text);-webkit-background-clip:text;background-clip:text;color:transparent}
.xl-lockup .sep{width:1px;height:16px;background:var(--line-2)}
.xl-lockup .xl-svc{font-size:12.5px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.hero .sub.what{margin:18px auto 0;max-width:60ch;font-size:18px;line-height:1.55;color:var(--muted)}
.hero .sub.what strong{color:var(--ink);font-weight:600}
.kw-links{display:flex;flex-wrap:wrap;justify-content:center;gap:8px;max-width:760px;margin:20px auto 0}
.kw-links a{display:inline-flex;align-items:center;gap:7px;min-height:40px;padding:0 14px;border-radius:999px;border:1px solid rgba(37,130,122,.3);background:linear-gradient(180deg,var(--paper),color-mix(in srgb,var(--lime) 7%,var(--paper)));color:var(--ink);font-size:14px;font-weight:500;text-decoration:none;transition:border-color .2s ease,transform .2s ease,box-shadow .2s ease,background-color .2s ease}
.kw-links a .i{width:15px;height:15px;color:var(--green-text)}
.kw-links a:hover{border-color:#25827A;transform:translateY(-2px);box-shadow:0 10px 20px -14px rgba(20,96,118,.6)}
.kw-links a:focus-visible{outline:3px solid var(--green-text);outline-offset:3px}
.pf-branch{position:relative}
.pf-plane{position:absolute;left:50%;top:-8px;width:30px;height:30px;transform:translate(-50%,-50%) rotate(8deg);z-index:1;filter:drop-shadow(0 6px 10px rgba(20,96,118,.35))}
.pf-plane.dk{display:var(--logo-light)} .pf-plane.lt{display:var(--logo-dark)}
@media (prefers-reduced-motion:no-preference){.pf-plane{animation:plane-bob 3.2s ease-in-out infinite}}
@keyframes plane-bob{0%,100%{transform:translate(-50%,-50%) rotate(8deg)}50%{transform:translate(-50%,-62%) rotate(2deg)}}
.clients2 .head b{display:flex;align-items:center;justify-content:center;gap:10px;flex-wrap:wrap}
.cl-xl{height:30px;width:auto}
.cl-xl.l-light{display:var(--logo-light)} .cl-xl.l-dark{display:var(--logo-dark)}
@media (max-width:719px){
  .xl-lockup{margin-bottom:14px}
  .hero .sub.what{font-size:16px}
  .kw-links{gap:6px}
  .kw-links a{min-height:44px;font-size:13px;padding:0 12px}
}
@media (min-width:720px){.kw-links a{min-height:44px}}

/* v6 fixes: room for the plane under the options title; keyword buttons swipe on phones */
.publication-flow .pf-branch{margin-top:26px}
.pf-plane{top:-2px}
@media (max-width:719px){
  .xl-lockup{padding:6px 14px 6px 6px;gap:8px}
  .xl-lockup img{width:26px;height:26px}
  .xl-lockup .nm{font-size:14px}
  .kw-links{flex-wrap:nowrap;justify-content:flex-start;overflow-x:auto;scroll-snap-type:x proximity;margin-inline:-20px;padding:2px 20px 6px;scrollbar-width:none;-webkit-mask-image:linear-gradient(90deg,transparent,#000 16px,#000 calc(100% - 28px),transparent);mask-image:linear-gradient(90deg,transparent,#000 16px,#000 calc(100% - 28px),transparent)}
  .kw-links::-webkit-scrollbar{display:none}
  .kw-links a{flex:none;scroll-snap-align:start}
}

/* v7: headline on three lines (Want to be in / logo / India?), no lockup badge */
.hero h1 .l2{display:flex;flex-direction:column;align-items:center;gap:.06em;margin-top:.16em}
.hero h1 .h1logo{height:1.22em;margin-bottom:0}
.hero h1 .l2 em{display:block;line-height:1.02}
@media (max-width:719px){.hero h1 .h1logo{height:1.3em}}

/* v8: hero statement + format line */
.hero .sub.what{font-size:clamp(19px,2vw,22px);line-height:1.35;color:var(--ink);max-width:40ch}
.hero .sub.what strong{font-weight:600}
.fmt-line{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:6px 0;margin:10px auto 0;padding:0;list-style:none;max-width:760px;font-size:16px;color:var(--muted)}
.fmt-line li{display:inline-flex;align-items:center}
.fmt-line li + li::before{content:"";width:1px;height:16px;margin:0 14px;background:var(--line-2)}
@media (max-width:719px){.fmt-line{font-size:14px}.fmt-line li + li::before{margin:0 10px}}
@media (max-width:719px){.fmt-line{display:grid;grid-template-columns:auto auto;justify-content:center;row-gap:6px}.fmt-line li:nth-child(odd)::before{display:none}.fmt-line li:nth-child(even)::before{display:block}}

/* v9: headline as text, no logo in the hero */
.hero h1 > em{display:block;margin-top:.06em;line-height:1.02}

/* v10: About = text card + metrics on the left, "One Growth Partner" card on the right */
.about-left{display:grid;gap:14px;align-content:start}
.about-brand{padding-bottom:12px}
.gp-card{border-radius:26px;background:var(--paper);border:1px solid var(--line);padding:26px;display:grid;gap:14px;align-content:start;box-shadow:0 22px 50px -34px rgba(20,96,118,.45)}
.gp-logo{padding-bottom:16px;border-bottom:1px solid var(--line)}
.gp-logo img{height:48px;width:auto}
.gp-logo .l-light{display:var(--logo-light)} .gp-logo .l-dark{display:var(--logo-dark)}
.gp-line{font-size:clamp(18px,1.9vw,21px);font-weight:700;letter-spacing:-.01em;line-height:1.35;color:var(--ink)}
.gp-line span{background:var(--grad-text);-webkit-background-clip:text;background-clip:text;color:transparent}
.gp-sub{font-size:15.5px;color:var(--muted)}
.gp-chips{display:flex;flex-wrap:wrap;gap:10px;margin:4px 0 0;padding:0;list-style:none}
.gp-chips li{padding:10px 15px;border-radius:14px;border:1px solid var(--line-2);background:var(--paper);font-size:16px;line-height:1.3;color:var(--ink);transition:border-color .2s ease,transform .2s ease}
.gp-chips li:hover{border-color:#25827A;transform:translateY(-2px)}
.gp-chips li.on{border-color:rgba(37,130,122,.45);background:color-mix(in srgb,var(--lime) 12%,var(--paper))}
.gp-more{display:inline-flex;align-items:center;gap:8px;min-height:44px;font-weight:600;color:var(--green-text);text-decoration:none}
.gp-more .i{width:16px;height:16px}
@media (min-width:1000px){.gp-card{position:sticky;top:110px;padding:32px}}
@media (max-width:719px){.gp-chips li{font-size:14.5px;padding:9px 12px}}

/* v11: mouse drag-to-swipe on carousels */
@media (pointer:fine){.car-track{cursor:grab}}
.car-track.dragging{cursor:grabbing;scroll-snap-type:none;scroll-behavior:auto;user-select:none}
.car-track img{-webkit-user-drag:none;user-select:none}

/* =====================================================================
   v12: How we work as a compact horizontal timeline (was a tall
   alternating timeline with photos)
   ===================================================================== */
.steps{position:relative;list-style:none;margin:36px 0 0;padding:0;display:grid;gap:12px;counter-reset:none}
.steps::before,.steps::after{content:"";position:absolute;border-radius:2px;pointer-events:none}
.steps::before{background:var(--line-2)}
.steps::after{background:linear-gradient(90deg,#146076,#4CBB8A);box-shadow:0 0 10px rgba(76,187,138,.55);transition:transform 1.6s cubic-bezier(.4,.1,.2,1)}
.step{position:relative;display:grid;grid-template-columns:40px minmax(0,1fr);gap:14px;align-items:start}
.snode{position:relative;z-index:1;width:40px;height:40px;border-radius:50%;display:grid;place-items:center;font:600 14px/1 var(--sans);background:var(--paper-3);color:var(--muted);box-shadow:0 0 0 6px var(--paper-2);transition:background .45s ease,color .45s ease,transform .45s cubic-bezier(.2,.7,.2,1)}
.steps.run .snode{background:var(--grad-cta);color:#fff;transform:scale(1.06)}
.steps.run .step:nth-child(2) .snode{transition-delay:.35s}
.steps.run .step:nth-child(3) .snode{transition-delay:.75s}
.steps.run .step:nth-child(4) .snode{transition-delay:1.15s}
.sbody{padding:16px 16px 14px;border-radius:18px;background:var(--paper);border:1px solid var(--line);display:grid;gap:8px;transition:border-color .3s ease,box-shadow .3s ease,transform .3s ease}
.step:hover .sbody{border-color:rgba(37,130,122,.35);box-shadow:0 16px 34px -24px rgba(20,96,118,.5);transform:translateY(-2px)}
.sbody .when{font-size:11.5px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--green-text)}
.sbody h3{display:flex;align-items:center;gap:8px;font-size:18px;letter-spacing:-.02em;line-height:1.2}
.sbody h3 .i{width:18px;height:18px;color:var(--green-text);flex:none}
.sbody .who{margin:2px 0 0;display:grid;gap:6px}
.sbody .who div{display:grid;grid-template-columns:5.4em minmax(0,1fr);gap:8px;font-size:14px;line-height:1.4}
.sbody .who dt{font-size:10.5px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);padding-top:2px}
.sbody .who .ed dt{color:var(--green-text)}
.sbody .who dd{margin:0;color:var(--ink)}
/* mobile / tablet: vertical rail on the left */
.steps::before,.steps::after{left:19px;top:20px;bottom:20px;width:2px}
.steps::after{transform-origin:top;transform:scaleY(0)}
.steps.run::after{transform:scaleY(1)}
.how-notes{display:grid;gap:10px;margin-top:22px}
.hn{display:grid;grid-template-columns:auto minmax(0,1fr);gap:12px;align-items:start;padding:14px 16px;border-radius:16px;background:var(--paper);border:1px solid var(--line)}
.hn .i{width:20px;height:20px;color:var(--green-text);margin-top:1px}
.hn b{display:block;font-size:15px;font-weight:600}
.hn span{font-size:14px;color:var(--muted);line-height:1.45}
@media (min-width:1000px){
  .steps{grid-template-columns:repeat(4,minmax(0,1fr));gap:18px;margin-top:44px}
  .steps::before,.steps::after{left:20px;right:calc(25% - 20px);top:19px;bottom:auto;width:auto;height:2px}
  .steps::after{transform-origin:left;transform:scaleX(0)}
  .steps.run::after{transform:scaleX(1)}
  .step{grid-template-columns:minmax(0,1fr);gap:14px}
  .how-notes{grid-template-columns:repeat(3,minmax(0,1fr));gap:14px}
}
@media (prefers-reduced-motion:reduce){
  .steps::after{transform:none!important;transition:none}
  .snode{background:var(--grad-cta);color:#fff;transition:none}
}

/* v12 fix: equal-height step cards */
@media (min-width:1000px){.step{grid-template-rows:40px 1fr;align-content:stretch}.step .sbody{align-self:stretch}}

/* v13: partner badges live in the "One Growth Partner" card */
.gp-partners{margin-top:4px;padding-top:16px;border-top:1px solid var(--line);display:grid;gap:12px}
.gp-partners .lbl{font-size:11.5px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.gp-partners .row{display:flex;flex-wrap:wrap;align-items:center;gap:14px 22px}
.gp-partners img{height:30px;width:auto;opacity:.92;transition:opacity .2s ease,transform .2s ease}
.gp-partners img:hover{opacity:1;transform:translateY(-2px)}
@media (max-width:719px){.gp-partners .row{gap:12px 18px}.gp-partners img{height:26px}}
.gp-partners img[src*="google-premier"],.gp-partners img[src*="aws-partner"]{height:38px}
@media (max-width:719px){.gp-partners img[src*="google-premier"],.gp-partners img[src*="aws-partner"]{height:32px}}

/* =====================================================================
   v14: footer in the Schbang pattern: black, rounded hand-off from the
   last section, giant wordmark, one rule, one bar
   ===================================================================== */
main{position:relative;z-index:1}
main > section:last-of-type{border-radius:0 0 44px 44px}
footer.xfoot{background:#000;color:#fff;margin-top:-44px;padding-block:120px 34px;position:relative;z-index:0}
.xfoot .bigmark{display:block;width:min(100%,1100px);margin:0 auto;transition:transform .5s cubic-bezier(.2,.7,.2,1)}
.xfoot .bigmark img{display:block;width:100%;height:auto}
.xfoot .bigmark:hover{transform:scale(1.015)}
.xfoot .frule{height:1px;background:#3a3a3a;margin:64px 0 30px}
.xfoot .fbar{display:grid;gap:22px;align-items:center;justify-items:center;text-align:center}
.xfoot .social{display:flex;gap:14px;margin:0;padding:0;list-style:none}
.xfoot .social a{width:46px;height:46px;border-radius:12px;display:grid;place-items:center;color:#fff;border:1px solid #333;transition:background-color .2s ease,color .2s ease,border-color .2s ease,transform .2s ease}
.xfoot .social a:hover{background:#fff;color:#000;border-color:#fff;transform:translateY(-2px)}
.xfoot .social .i{width:22px;height:22px}
.xfoot .flinks{display:flex;flex-wrap:wrap;justify-content:center;gap:4px 22px}
.xfoot .flinks a{display:inline-flex;align-items:center;min-height:44px;color:#fff;text-decoration:none;font-size:16px;font-weight:500}
.xfoot .flinks a:hover{text-decoration:underline;text-underline-offset:4px}
.xfoot .fright{font-size:14px;line-height:1.6;color:#fff}
.xfoot .legal{margin:30px auto 0;padding-top:18px;border-top:1px solid #1d1d1d;max-width:none;text-align:center;font-size:12px;line-height:1.7;color:#8a8a8a}
.xfoot a:focus-visible{outline:3px solid #7FD8B0;outline-offset:3px}
@media (min-width:1000px){
  footer.xfoot{padding-block:140px 38px}
  .xfoot .fbar{grid-template-columns:1fr auto 1fr;justify-items:stretch;text-align:left}
  .xfoot .social{justify-self:start}
  .xfoot .fright{justify-self:end;text-align:right}
}
@media (max-width:719px){
  main > section:last-of-type{border-radius:0 0 28px 28px}
  footer.xfoot{margin-top:-28px;padding-top:84px}
  .xfoot .frule{margin:40px 0 24px}
  .xfoot .flinks{gap:0 16px}
  .xfoot .flinks a{font-size:15px}
}
.xfoot .fright{white-space:nowrap}
@media (max-width:719px){.xfoot .fright{white-space:normal}}

/* hero typewriter (after the CSS-only pen by Alvaro Montoro): the first H1 line types through
   several taglines above a fixed "Elle Decor India?". Screen readers and search engines get the
   fixed sr-only line; the typed text is aria-hidden. One line, never wraps, so nothing jumps. */
.sr-only{position:absolute!important;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.hero h1 .l1{white-space:nowrap}
.hero h1 .tw::after{content:"";display:inline-block;width:.07em;height:.82em;margin-left:.08em;vertical-align:-.06em;background:currentColor;border-radius:1px;animation:tw-blink 1s steps(1,end) infinite}
@keyframes tw-blink{50%{opacity:0}}
@media (max-width:719px){ .hero h1 .l1{font-size:var(--tw-fs,.8em)} }
@media (prefers-reduced-motion:reduce){ .hero h1 .tw::after{animation:none;opacity:0} }

/* in-section call prompts (ncta.py): a quiet card after Industries, Formats, How and the FAQ;
   Call is the button, WhatsApp the text link. Same look on every page. */
.ncta{margin-top:26px;display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:12px 22px;padding:16px 20px;border-radius:20px;background:var(--paper);border:1px solid var(--line)}
.ncta p{margin:0;font-size:16px;line-height:1.45;max-width:60ch}
.ncta p b{font-weight:600}
.ncta p span{color:var(--muted)}
.ncta-btns{display:flex;flex-wrap:wrap;align-items:center;gap:6px 16px}
.nlink{display:inline-flex;align-items:center;gap:7px;min-height:44px;font-weight:500;font-size:15px;color:var(--green-text);text-decoration:underline;text-underline-offset:4px}
.nlink .i{width:18px;height:18px}
.nlink:hover{text-decoration-thickness:2px}
.ncta-line{margin:18px 0 0;display:flex;flex-wrap:wrap;align-items:center;gap:8px 16px}
.ncta-line b{font-weight:600;margin-right:4px}
@media (max-width:719px){ .ncta{padding:16px} .ncta-btns{width:100%} .ncta-btns .btn{flex:1 1 auto;justify-content:center} }

/* industry cards, v2 (28 Sep): photo on top in full view, fading into the teal panel; the text sits
   below the photo, so it never covers a face. Replaces the full-bleed overlay from publication.css. */
.ind.img{padding:0 0 20px;min-height:0;align-content:start;row-gap:10px;background:linear-gradient(180deg,#0E3942 0%,#0A2C35 100%)}
.ind.img > img{position:relative;inset:auto;display:block;width:100%;height:auto;aspect-ratio:4/3.1;object-fit:cover;object-position:50% 18%;-webkit-mask-image:linear-gradient(180deg,#000 64%,transparent 100%);mask-image:linear-gradient(180deg,#000 64%,transparent 100%)}
.ind.img::after{content:none}
.ind.img > *:not(img):not(.pill):not(.sheen){margin-inline:20px}
.ind.img .pill{position:absolute;top:14px;left:14px;z-index:3;margin:0;background:rgba(10,44,53,.55)}
.ind.img .top{margin-top:-30px;align-items:flex-end;min-height:48px}
.ind.img h3{font-size:19px;text-shadow:0 1px 12px rgba(10,44,53,.6)}
.ind.img .cnt{font-size:32px;text-shadow:0 1px 12px rgba(10,44,53,.6)}
.ind.img p{font-size:14.5px;line-height:1.5}
@media (max-width:719px){ .ind.img{min-height:0} .ind.img > img{aspect-ratio:4/3.3} }
/* content v2: 100% money-back guarantee (hero pill + section) */
.hero .mbg-pill{margin:16px auto 0;display:flex;align-items:center;justify-content:center;gap:9px;width:fit-content;max-width:100%;padding:8px 16px 8px 12px;border-radius:999px;background:var(--paper-2);border:1px solid var(--line-2);color:var(--ink);font-size:15px;line-height:1.35;text-align:left}
.hero .mbg-pill .i{width:20px;height:20px;color:var(--green-text)}
.hero .mbg-pill b{font-weight:600;color:var(--green-text)}
.mbg{padding-top:0}
.mbg-card{display:grid;gap:24px;align-items:center;padding:28px 22px;border-radius:28px;background:linear-gradient(140deg,var(--deep-2) 0%,var(--deep) 70%);color:var(--deep-ink);box-shadow:var(--card-shadow)}
.mbg-seal{width:124px;height:124px;border-radius:50%;display:grid;place-content:center;justify-items:center;gap:2px;text-align:center;background:var(--lime);color:var(--lime-ink);box-shadow:0 0 0 8px rgba(201,242,107,.14)}
.mbg-seal .i{width:24px;height:24px}
.mbg-seal b{font-size:34px;line-height:1;letter-spacing:-.04em;font-weight:700}
.mbg-seal span{font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:600}
.mbg .eyebrow{color:var(--deep-muted)}
.mbg h2{color:var(--deep-ink);margin-top:8px;font-size:clamp(1.75rem,4.2vw,2.7rem);line-height:1.08}
.mbg h2 em{color:var(--lime)}
.mbg .lede{color:var(--deep-muted);margin-top:12px;max-width:58ch;font-size:17px;line-height:1.55}
.mbg-points{list-style:none;margin:18px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:10px 22px}
.mbg-points li{display:flex;align-items:center;gap:8px;font-size:15px;font-weight:500;color:var(--deep-ink)}
.mbg-points .i{width:18px;height:18px;color:var(--mint)}
.mbg-ctas{margin-top:20px;display:flex;flex-wrap:wrap;align-items:center;gap:6px 20px}
.mbg-ctas .nlink{color:var(--mint)}
@media (min-width:800px){.mbg-card{grid-template-columns:auto minmax(0,1fr);gap:40px;padding:40px 44px}.mbg-seal{width:160px;height:160px}.mbg-seal b{font-size:42px}}
@media (max-width:519px){.mbg-seal{width:112px;height:112px}.mbg-seal b{font-size:28px}.mbg-seal span{font-size:10px;letter-spacing:.1em}.hero .mbg-pill{font-size:14px}}

/* compact v2: on phones, long card stacks become swipe rows and "why" becomes compact rows (all text stays on the page) */
.swipe-hint{display:none}
@media (max-width:719px){
  .inds.img,.fgroups,.personas,.services{grid-auto-flow:column;grid-auto-columns:82%;grid-template-columns:none;gap:12px;overflow-x:auto;overscroll-behavior-x:contain;scroll-snap-type:x mandatory;scroll-padding-inline:20px;margin-inline:-20px;padding:4px 20px 6px;scrollbar-width:none}
  .personas{grid-auto-columns:72%}
  .services{grid-auto-columns:68%}
  .inds.img::-webkit-scrollbar,.fgroups::-webkit-scrollbar,.personas::-webkit-scrollbar,.services::-webkit-scrollbar{display:none}
  .inds.img>*,.fgroups>*,.personas>*,.services>*{scroll-snap-align:start}
  .inds.img>.lift-wait,.fgroups>.lift-wait,.personas>.lift-wait,.services>.lift-wait{opacity:1;transform:none}
  .swipe-hint{display:flex;align-items:center;justify-content:flex-end;gap:6px;margin:6px 0 0;font-size:13px;color:var(--muted)}
  .swipe-hint .i{width:16px;height:16px}
  .why{gap:8px}
  .why div{grid-template-columns:40px minmax(0,1fr);column-gap:14px;row-gap:2px;padding:16px 18px}
  .why .ic{grid-row:span 2}
}

/* v2 alignment: step cards keep their content at the top when stretched; the two how-notes share the row */
.sbody{align-content:start}
@media (min-width:720px){.how-notes{grid-template-columns:repeat(2,minmax(0,1fr))}}
/* phone v3: other-publications strip */
.pubs2 .rows .track{gap:14px}
.pubs2 .note{padding-inline:20px}
.pubs2 .cl.pubcl{width:auto;display:flex;align-items:center;justify-content:center;min-width:150px;height:64px;padding:0 20px;border-radius:14px;background:var(--paper-2);border:1px solid var(--line)}
.pubs2 .cl a{text-decoration:none;color:inherit}
.pubs2 .wm{white-space:nowrap;color:var(--ink);opacity:.82;font-size:19px;line-height:1}
.pubs2 .wm.serif{font-family:Georgia,"Times New Roman",serif;font-weight:700;letter-spacing:-.01em}
.pubs2 .wm.serif-b{font-family:Georgia,"Times New Roman",serif;font-weight:700;font-size:22px}
.pubs2 .wm.serif-i{font-family:var(--serif);font-style:italic;font-size:24px}
.pubs2 .wm.sans-b{font-family:var(--sans);font-weight:800;letter-spacing:-.03em;font-size:21px}
.pubs2 .wm.didone{font-family:"Didot","Bodoni 72","Bodoni MT",var(--serif);font-weight:400;letter-spacing:.14em;font-size:20px}
.pubs2 .note .nlink{min-height:auto;font-size:12px}
.pubs2 .cl.pubcl{background:#fff;border-color:#E4E9E5}
.pubs2 .cl img{width:var(--w);height:var(--h);max-width:none;max-height:none;object-fit:contain}
.pubs2 .head .sub{font-size:15px;color:var(--muted);max-width:52ch;margin-top:2px}
.more-btn{display:none}
/* phone v3: crisp phone layout (text stays in the page; long parts swipe or open on tap) */
@media (max-width:719px){
  section.block{padding-block:44px}
  section.block h2{font-size:30px;line-height:1.08}
  .lede{font-size:16px;line-height:1.55}
  .split{gap:12px}
  .hero .fmt-line,.hero .kw-links{display:none}
  .gp-card{display:none}
  .pub blockquote{display:none}
  .edida .pics{display:none}
  .pub dl{grid-template-columns:repeat(2,minmax(0,1fr))}
  .about .regline{display:none}
  .statgrid div{padding:14px 14px;gap:4px}.statgrid .n{font-size:30px}.statgrid .l{font-size:13px}
  .reg div{padding:10px 16px}.reg dt{font-size:10.5px}.reg dd{font-size:15px}
  .slide{width:56vw}
  .readers,.steps,.why{display:grid;grid-auto-flow:column;grid-auto-columns:84%;grid-template-columns:none;gap:12px;overflow-x:auto;overscroll-behavior-x:contain;scroll-snap-type:x mandatory;scroll-padding-inline:20px;margin-inline:-20px;padding:4px 20px 6px;scrollbar-width:none}
  .readers::-webkit-scrollbar,.steps::-webkit-scrollbar,.why::-webkit-scrollbar{display:none}
  .readers>*,.steps>*,.why>*{scroll-snap-align:start}
  .readers>.lift-wait,.steps>.lift-wait,.why>.lift-wait{opacity:1;transform:none}
  .readers{grid-auto-columns:88%;margin-top:14px}
  .steps::before,.steps::after{display:none}
  .step{grid-template-columns:1fr;gap:10px}
  .sbody{align-content:start;height:100%}
  .why{grid-auto-columns:72%}
  .why div{grid-template-columns:1fr;padding:18px}
  .why .ic{grid-row:auto}
  .callsteps{gap:0}
  .callsteps li{padding:12px 0;border-radius:0;background:none;border-bottom:1px solid var(--line)}
  .pricenote .pn-more{display:none}
  .ncta{padding:14px 16px;gap:10px}
  .ncta p span{display:none}
  .more-box:not(.more-open){display:none}
  .more-btn{display:flex;align-items:center;justify-content:center;width:100%;min-height:48px;margin-top:14px;border-radius:999px;border:1px solid var(--line-2);background:var(--paper);color:var(--ink);font:600 15px/1 var(--sans);cursor:pointer}
  .mbg-card{padding:22px 18px;gap:14px}
  .mbg-seal{width:84px;height:84px;box-shadow:0 0 0 5px rgba(201,242,107,.14)}
  .mbg-seal .i{width:18px;height:18px}.mbg-seal b{font-size:22px}.mbg-seal span{font-size:8.5px}
  .pubs2 .cl.pubcl{min-width:128px;height:54px;padding:0 16px}
  .pubs2 .cl img{width:calc(var(--w) * .85);height:calc(var(--h) * .85)}
  .pubs2 .wm{font-size:16px}.pubs2 .wm.serif-i{font-size:20px}.pubs2 .wm.serif-b{font-size:18px}.pubs2 .wm.sans-b{font-size:18px}
}