/* =====================================================================
   Vogue India page: the few things that differ from the shared
   publication styles (publication.css). The Vogue India logo is a
   stacked mark (about 2.3:1), so it sits narrower than a wide wordmark.
   ===================================================================== */
.pub .ed-logo{width:min(190px,52%)}
.edida .ed-logo{width:140px;margin-bottom:10px}
.fgroup .fimg img.ed-logo{width:74px}
.proof-card .pubrow img{width:84px}

/* the search phrase sits just above the H1 so it lands in the first 100 words */
.hero .hero-kw{margin:0 auto 14px;font-size:13px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;text-align:center;background:var(--grad-text);-webkit-background-clip:text;background-clip:text;color:transparent;width:fit-content;max-width:100%}

/* six industry cards: three across on desktop, not 4 + 2 */
@media (min-width:1000px){ .inds.six{grid-template-columns:repeat(3,minmax(0,1fr))} }

/* the collage's second image is a wide page mock-up, anchored at the top */
.collage .c2{object-position:0 0}

/* hero composite is 1400 x 740; magazines sit bottom-left, so keep both left cards above them */
.stage.devstage .devices{aspect-ratio:1400/740}
@media (min-width:1000px){
  .stage.devstage .fc.a{left:0;top:4%}
  .stage.devstage .fc.d{left:0;top:23%}
}
@media (max-width:719px){
  .stage.devstage .fc.c{top:40%;bottom:auto}
}
/* the lists-band caption sits under the landscape photo, clear of the cover */
.edida .pics .cap{max-width:44%;line-height:1.35}

/* hero typewriter (after the CSS-only pen by Alvaro Montoro): the first H1 line types through
   several taglines above a fixed "Vogue India?". Screen readers and search engines get the
   fixed sr-only line; the typed text is aria-hidden. One line, never wraps, so nothing jumps. */
.sr-only{position:absolute!important;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.hero h1 .l1{white-space:nowrap}
.hero h1 .tw::after{content:"";display:inline-block;width:.07em;height:.82em;margin-left:.08em;vertical-align:-.06em;background:currentColor;border-radius:1px;animation:tw-blink 1s steps(1,end) infinite}
@keyframes tw-blink{50%{opacity:0}}
@media (max-width:719px){ .hero h1 .l1{font-size:var(--tw-fs,.8em)} }
@media (prefers-reduced-motion:reduce){ .hero h1 .tw::after{animation:none;opacity:0} }

/* in-section call prompts (ncta.py): a quiet card after Industries, Formats, How and the FAQ;
   Call is the button, WhatsApp the text link. Same look on every page. */
.ncta{margin-top:26px;display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:12px 22px;padding:16px 20px;border-radius:20px;background:var(--paper);border:1px solid var(--line)}
.ncta p{margin:0;font-size:16px;line-height:1.45;max-width:60ch}
.ncta p b{font-weight:600}
.ncta p span{color:var(--muted)}
.ncta-btns{display:flex;flex-wrap:wrap;align-items:center;gap:6px 16px}
.nlink{display:inline-flex;align-items:center;gap:7px;min-height:44px;font-weight:500;font-size:15px;color:var(--green-text);text-decoration:underline;text-underline-offset:4px}
.nlink .i{width:18px;height:18px}
.nlink:hover{text-decoration-thickness:2px}
.ncta-line{margin:18px 0 0;display:flex;flex-wrap:wrap;align-items:center;gap:8px 16px}
.ncta-line b{font-weight:600;margin-right:4px}
@media (max-width:719px){ .ncta{padding:16px} .ncta-btns{width:100%} .ncta-btns .btn{flex:1 1 auto;justify-content:center} }

/* industry cards, v2 (28 Sep): photo on top in full view, fading into the teal panel; the text sits
   below the photo, so it never covers a face. Replaces the full-bleed overlay from publication.css. */
.ind.img{padding:0 0 20px;min-height:0;align-content:start;row-gap:10px;background:linear-gradient(180deg,#0E3942 0%,#0A2C35 100%)}
.ind.img > img{position:relative;inset:auto;display:block;width:100%;height:auto;aspect-ratio:4/3.1;object-fit:cover;object-position:50% 18%;-webkit-mask-image:linear-gradient(180deg,#000 64%,transparent 100%);mask-image:linear-gradient(180deg,#000 64%,transparent 100%)}
.ind.img::after{content:none}
.ind.img > *:not(img):not(.pill):not(.sheen){margin-inline:20px}
.ind.img .pill{position:absolute;top:14px;left:14px;z-index:3;margin:0;background:rgba(10,44,53,.55)}
.ind.img .top{margin-top:-30px;align-items:flex-end;min-height:48px}
.ind.img h3{font-size:19px;text-shadow:0 1px 12px rgba(10,44,53,.6)}
.ind.img .cnt{font-size:32px;text-shadow:0 1px 12px rgba(10,44,53,.6)}
.ind.img p{font-size:14.5px;line-height:1.5}
@media (max-width:719px){ .ind.img{min-height:0} .ind.img > img{aspect-ratio:4/3.3} }
/* content v2: 100% money-back guarantee (hero pill + section) */
.hero .mbg-pill{margin:16px auto 0;display:flex;align-items:center;justify-content:center;gap:9px;width:fit-content;max-width:100%;padding:8px 16px 8px 12px;border-radius:999px;background:var(--paper-2);border:1px solid var(--line-2);color:var(--ink);font-size:15px;line-height:1.35;text-align:left}
.hero .mbg-pill .i{width:20px;height:20px;color:var(--green-text)}
.hero .mbg-pill b{font-weight:600;color:var(--green-text)}
.mbg{padding-top:0}
.mbg-card{display:grid;gap:24px;align-items:center;padding:28px 22px;border-radius:28px;background:linear-gradient(140deg,var(--deep-2) 0%,var(--deep) 70%);color:var(--deep-ink);box-shadow:var(--card-shadow)}
.mbg-seal{width:124px;height:124px;border-radius:50%;display:grid;place-content:center;justify-items:center;gap:2px;text-align:center;background:var(--lime);color:var(--lime-ink);box-shadow:0 0 0 8px rgba(201,242,107,.14)}
.mbg-seal .i{width:24px;height:24px}
.mbg-seal b{font-size:34px;line-height:1;letter-spacing:-.04em;font-weight:700}
.mbg-seal span{font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:600}
.mbg .eyebrow{color:var(--deep-muted)}
.mbg h2{color:var(--deep-ink);margin-top:8px;font-size:clamp(1.75rem,4.2vw,2.7rem);line-height:1.08}
.mbg h2 em{color:var(--lime)}
.mbg .lede{color:var(--deep-muted);margin-top:12px;max-width:58ch;font-size:17px;line-height:1.55}
.mbg-points{list-style:none;margin:18px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:10px 22px}
.mbg-points li{display:flex;align-items:center;gap:8px;font-size:15px;font-weight:500;color:var(--deep-ink)}
.mbg-points .i{width:18px;height:18px;color:var(--mint)}
.mbg-ctas{margin-top:20px;display:flex;flex-wrap:wrap;align-items:center;gap:6px 20px}
.mbg-ctas .nlink{color:var(--mint)}
@media (min-width:800px){.mbg-card{grid-template-columns:auto minmax(0,1fr);gap:40px;padding:40px 44px}.mbg-seal{width:160px;height:160px}.mbg-seal b{font-size:42px}}
@media (max-width:519px){.mbg-seal{width:112px;height:112px}.mbg-seal b{font-size:28px}.mbg-seal span{font-size:10px;letter-spacing:.1em}.hero .mbg-pill{font-size:14px}}

/* compact v2: on phones, long card stacks become swipe rows and "why" becomes compact rows (all text stays on the page) */
.swipe-hint{display:none}
@media (max-width:719px){
  .inds.img,.fgroups,.personas,.services{grid-auto-flow:column;grid-auto-columns:82%;grid-template-columns:none;gap:12px;overflow-x:auto;overscroll-behavior-x:contain;scroll-snap-type:x mandatory;scroll-padding-inline:20px;margin-inline:-20px;padding:4px 20px 6px;scrollbar-width:none}
  .personas{grid-auto-columns:72%}
  .services{grid-auto-columns:68%}
  .inds.img::-webkit-scrollbar,.fgroups::-webkit-scrollbar,.personas::-webkit-scrollbar,.services::-webkit-scrollbar{display:none}
  .inds.img>*,.fgroups>*,.personas>*,.services>*{scroll-snap-align:start}
  .inds.img>.lift-wait,.fgroups>.lift-wait,.personas>.lift-wait,.services>.lift-wait{opacity:1;transform:none}
  .swipe-hint{display:flex;align-items:center;justify-content:flex-end;gap:6px;margin:6px 0 0;font-size:13px;color:var(--muted)}
  .swipe-hint .i{width:16px;height:16px}
  .why{gap:8px}
  .why div{grid-template-columns:40px minmax(0,1fr);column-gap:14px;row-gap:2px;padding:16px 18px}
  .why .ic{grid-row:span 2}
}

/* v2 alignment: step cards keep their content at the top when stretched; the two how-notes share the row */
.sbody{align-content:start}
@media (min-width:720px){.how-notes{grid-template-columns:repeat(2,minmax(0,1fr))}}
/* phone v3: other-publications strip */
.pubs2 .rows .track{gap:14px}
.pubs2 .note{padding-inline:20px}
.pubs2 .cl.pubcl{width:auto;display:flex;align-items:center;justify-content:center;min-width:150px;height:64px;padding:0 20px;border-radius:14px;background:var(--paper-2);border:1px solid var(--line)}
.pubs2 .cl a{text-decoration:none;color:inherit}
.pubs2 .wm{white-space:nowrap;color:var(--ink);opacity:.82;font-size:19px;line-height:1}
.pubs2 .wm.serif{font-family:Georgia,"Times New Roman",serif;font-weight:700;letter-spacing:-.01em}
.pubs2 .wm.serif-b{font-family:Georgia,"Times New Roman",serif;font-weight:700;font-size:22px}
.pubs2 .wm.serif-i{font-family:var(--serif);font-style:italic;font-size:24px}
.pubs2 .wm.sans-b{font-family:var(--sans);font-weight:800;letter-spacing:-.03em;font-size:21px}
.pubs2 .wm.didone{font-family:"Didot","Bodoni 72","Bodoni MT",var(--serif);font-weight:400;letter-spacing:.14em;font-size:20px}
.pubs2 .note .nlink{min-height:auto;font-size:12px}
.pubs2 .cl.pubcl{background:#fff;border-color:#E4E9E5}
.pubs2 .cl img{width:var(--w);height:var(--h);max-width:none;max-height:none;object-fit:contain}
.pubs2 .head .sub{font-size:15px;color:var(--muted);max-width:52ch;margin-top:2px}
.more-btn{display:none}
/* phone v3: crisp phone layout (text stays in the page; long parts swipe or open on tap) */
@media (max-width:719px){
  section.block{padding-block:44px}
  section.block h2{font-size:30px;line-height:1.08}
  .lede{font-size:16px;line-height:1.55}
  .split{gap:12px}
  .hero .fmt-line,.hero .kw-links{display:none}
  .gp-card{display:none}
  .pub blockquote{display:none}
  .edida .pics{display:none}
  .pub dl{grid-template-columns:repeat(2,minmax(0,1fr))}
  .about .regline{display:none}
  .statgrid div{padding:14px 14px;gap:4px}.statgrid .n{font-size:30px}.statgrid .l{font-size:13px}
  .reg div{padding:10px 16px}.reg dt{font-size:10.5px}.reg dd{font-size:15px}
  .slide{width:56vw}
  .readers,.steps,.why{display:grid;grid-auto-flow:column;grid-auto-columns:84%;grid-template-columns:none;gap:12px;overflow-x:auto;overscroll-behavior-x:contain;scroll-snap-type:x mandatory;scroll-padding-inline:20px;margin-inline:-20px;padding:4px 20px 6px;scrollbar-width:none}
  .readers::-webkit-scrollbar,.steps::-webkit-scrollbar,.why::-webkit-scrollbar{display:none}
  .readers>*,.steps>*,.why>*{scroll-snap-align:start}
  .readers>.lift-wait,.steps>.lift-wait,.why>.lift-wait{opacity:1;transform:none}
  .readers{grid-auto-columns:88%;margin-top:14px}
  .steps::before,.steps::after{display:none}
  .step{grid-template-columns:1fr;gap:10px}
  .sbody{align-content:start;height:100%}
  .why{grid-auto-columns:72%}
  .why div{grid-template-columns:1fr;padding:18px}
  .why .ic{grid-row:auto}
  .callsteps{gap:0}
  .callsteps li{padding:12px 0;border-radius:0;background:none;border-bottom:1px solid var(--line)}
  .pricenote .pn-more{display:none}
  .ncta{padding:14px 16px;gap:10px}
  .ncta p span{display:none}
  .more-box:not(.more-open){display:none}
  .more-btn{display:flex;align-items:center;justify-content:center;width:100%;min-height:48px;margin-top:14px;border-radius:999px;border:1px solid var(--line-2);background:var(--paper);color:var(--ink);font:600 15px/1 var(--sans);cursor:pointer}
  .mbg-card{padding:22px 18px;gap:14px}
  .mbg-seal{width:84px;height:84px;box-shadow:0 0 0 5px rgba(201,242,107,.14)}
  .mbg-seal .i{width:18px;height:18px}.mbg-seal b{font-size:22px}.mbg-seal span{font-size:8.5px}
  .pubs2 .cl.pubcl{min-width:128px;height:54px;padding:0 16px}
  .pubs2 .cl img{width:calc(var(--w) * .85);height:calc(var(--h) * .85)}
  .pubs2 .wm{font-size:16px}.pubs2 .wm.serif-i{font-size:20px}.pubs2 .wm.serif-b{font-size:18px}.pubs2 .wm.sans-b{font-size:18px}
}