Execlient is an award-winning PR agency trusted by 400+ clients. We build and protect how founders and brands are seen: your story, your press and your reputation, handled by one team.
You speak to the founder. Execlient is an independent agency, not part of Business Standard.
Shared onLinkedIn·Google·Your deck·Your website
Two-way publication options
Screens: an illustrative mock-up, not a real Business Standard article. Arranged by Execlient, an independent agency, not part of Business Standard.
Brands that trust Execlient
400+ clients since 2015, from startups to national names
From Execlient's work in branding, marketing, websites and PR. Logos belong to their owners.
Lists and awards
Your story, your numbers and the press footprint editors and juries look for, put together properly. The selection is always theirs; nobody can buy a place.
Who is Execlient
Strategy, creativity, technology and AI under one roof, for brands that want to build, launch and grow.
Execlient is a digital agency in Gurugram, working since 2015 and incorporated in 2021. We build brands, websites and campaigns, and we get our clients into the publications their buyers read, from Forbes India and Vogue India to Elle Decor India, and now Business Standard.
For a feature, you deal with one person from the first call to the live link. You pay a registered company against a GST invoice.
Strategy + Creativity + Technology + AI = One Growth Partner.
An integrated digital partner helping ambitious brands build, launch, and scale.
The publication
Business Standard
"…widely read by corporate executives and professionals…"Business Standard, describing its readers on its advertising page
Business Standard is one of India's business dailies, first published in March 1975 and now printed in English and Hindi. It covers markets, companies, the economy, policy and opinion, and its opinion pages have carried former Chief Economic Advisers. Paid stories run in a separate partner-content section online, under the paper's own promotional label.
A few dates from its history
Sources: exchange4media (23 Aug 2014, 15 Feb 2008, 3 Jun 2016), afaqs (26 Aug 2014), an Akamai customer case study (website date), and search results for the paper's own "BS@50" pages (2025). The quote above is from search results for its advertising page, read 9 Oct 2026.
Not just Business Standard
Execlient can get you featured in other publications too Business, news, fashion, lifestyle, design and regional titles. Name the one you want.
Sponsored and brand features, labelled the way each publication labels them. Names and logos belong to their owners. Ask about any publication
Reach
How big the title is, and how it marks paid stories. These are figures for Business Standard as a whole, not views promised for any one story.
Since 1975: exchange4media, 23 Aug 2014, and afaqs, 26 Aug 2014. Print centres: afaqs, 29 Apr 2013, and the paper's advertising page in search results (2026). Towns and monthly visitors are the publication's own figures (its About page, via Wikipedia, and an Akamai case study), not audited. Followers: X 2.2M and Facebook 601K (Feedspot, 20 Aug 2026), Instagram 716.5K (Qoruz, Oct 2026), YouTube 713K (socialcounts, 9 Oct 2026), LinkedIn about 705K (search results); added together, so one person may be counted more than once. The Indian Readership Survey hasn't been published since 2019, so we quote no readership figure. All figures are site-wide or brand-wide, not a forecast of views for one story.
Business Standard labels paid content openly. That's the point: the label is why readers trust the rest of the page.
Your story sits in business-standard.com's partner-content section. Items there are marked Partner Content, carry the tag "BS Marketing Initiative" and end with a disclaimer that no Business Standard journalist was involved in creating them.
Releases run in its press-release section, titled Partner Content, with a disclaimer that no Business Standard journalist was involved. They read as releases, not as reporting.
Label wording as seen on business-standard.com's partner-content and press-release pages, 10 Oct 2026. The small panels are illustrative. Ask us for a live example on the call.
Who reads Business Standard
Investors, bankers, CXOs and policy makers check a company out before they commit. A labelled Business Standard story gives them something to read. We don't promise who finds it.
Illustrative
Illustrative
IllustrativeThe pages business-standard.com is built around
Its opinion pages have carried former Chief Economic Advisers, and its summits draw bankers, regulators and ministers.
Where the English daily is printed
Personas are illustrative. Section names from the paper's subscription pages, in search results (Oct 2026). Paywall: exchange4media, 3 Jun 2016. Readers abroad: afaqs and exchange4media, Aug 2014. Opinion contributors: exchange4media, 23 Aug 2014. Summits: the paper's event pages, in search results (2025 to 2026). Banker of the Year: its award pages, in search results (latest winner found, 2021-22). Print centres: afaqs, 29 Apr 2013.
Who gets featured in Business Standard
A raise, a listing, a new plant, a big contract. That's when bankers, investors and buyers check you out, and when a labelled Business Standard story does its work.
After a roundSeed to Series C, from fintech and SaaS to deeptech. The next investor, a CFO customer and a senior hire all look you up.
Before a listingSME and mainboard issuers, and listed small and mid caps. Your lead manager or compliance officer clears every word.
A licence or a launchLenders, AMCs, brokers and advisers. Your compliance team reviews the draft, and no return claims go in.
A project or a land dealA company or founder story. Any named project shows its RERA number and the authority's website.
A big contractConsultancies, agencies and IT services: a page procurement teams find before they sign.
A new hospital or a raiseHospital chains, diagnostics and healthtech. Company stories only, never a doctor's own practice.
A new campusUniversities, edtech and coaching groups. No selection or job-guarantee claims.
Retail expansionWhen the reader you want is an investor, a retail chain or a distributor. If you want shoppers, we'll say so.
Buyer types and moments from Execlient's own buyer research, Oct 2026; manufacturers and exporters fit too. For scale: Indian startups closed 936+ funding deals in 2025 (Inc42, 28 Dec 2025), and 2025 had 373 IPOs, 103 mainboard and 270 SME (Angel One, citing Pantomath data). Doctors, advocates, CAs and architects: your professional rules restrict paid publicity for your own practice.
Is your business a fit? Ask us. If Business Standard doesn't suit you, we'll say so.
Advertise in Business Standard
A partner story or a press release, plus a launch kit to share it. Execlient helps you pick the format that fits your moment, then plans and writes it.
Business Standardbusiness-standard.com
Business StandardPress releases
Your channelsMost low-priced offers are a press release, not a story about you. Both are real. They're different products, so know which one you're buying.
Want the price for your format? You hear the full fee, plus GST, early in the call.
Business Standard
Editors' and jurors' choice
Business Standard's journalists, its juries and published company financials decide these. Nobody can sell you one, including Execlient.
Look-alikes: awards from other organisers sometimes appear on business-standard.com as press releases. That doesn't make them Business Standard awards.
Image illustrative. Award categories from past editions (2021 and 2023), as reported by bel-india.in (29 Mar 2022) and in search results.
How it works
Execlient is your one point of contact, from the first call to the live link: the angle, the interview, the writing and your approvals.
Want the next open date? We'll check the dates Business Standard has open for you.
Money-back guarantee
Execlient takes the risk, not you. You pay 100% upfront against a GST invoice. If Business Standard doesn't publish your story or release, Execlient refunds 100% of what you paid.
Space kept ready · hidden when review mode is off, until real live links are added
Partner stories and releases we have arranged, listed with each client's written permission. Open any of them and check the domain and the paid label yourself.
Business StandardMonth 2026Client type and city, with written permission
business-standard.com/content/…Paste the live linkBusiness StandardMonth 2026Client type and city, with written permission
business-standard.com/content/press-releases…Paste the live linkWhy book through Execlient
Execlient plans, writes and delivers your Business Standard feature, and you deal with one team the whole way.
The same contact from the first call to the live link.
Before you pay, you know if it's a partner story or a press release, with its working title in writing.
From a 30-minute interview. You approve our draft before it goes to Business Standard.
CIN and GSTIN on this page. You pay against a GST invoice, never an individual.
We explain Business Standard's label, and we never sell awards, rankings, news stories or interviews.
Brand, digital and PR work for Indian businesses since 2015.
The call
About 10 minutes with the person who plans your feature. You hear the price early. If Business Standard isn't right for you, we'll say so, and nobody chases you afterwards.
Before you call
Straight answers from Execlient, so you know what fits before you call.
There are two routes. Editorial coverage is free but never certain: you pitch real news to Business Standard's journalists, and they decide. Partner content is paid and labelled: we interview you, write the story, you approve our draft, and it runs once Business Standard accepts it. The paid, labelled route is the only one we arrange.
Yes, it's labelled, and they'll know. Business Standard marks both paid stories and press releases as Partner Content, with a disclaimer that no Business Standard journalist was involved. We'd never ask it to remove either. Finance readers know how partner content works. Paying isn't what embarrasses founders; pretending they were picked is. Call it a sponsored feature, and it still shows what you've built.
Usually not. A low price almost always buys a press release in the press-release section, which some sellers call a "tentative pickup". That's distribution, not a story about you, and it shouldn't be called a feature. Ask any seller, us included, for the section, the label and the refund terms in writing. If a press release is what you need, we'll call it one.
No. Execlient is an independent agency, not part of or endorsed by Business Standard. We've worked since 2015 and were incorporated in 2021, and our CIN and GSTIN are on this page. Execlient is your one point of contact: the angle, the interview, the writing, your approvals and the live link.
No. News stories, interviews and opinion pieces are decided by Business Standard's journalists. Its corporate-excellence awards are picked by a jury, and the BS1000 ranking is built from company financials. Money can't buy any of them, from us or anyone. If you have real news, pitch it to the newsroom; it's free. What we arrange is partner content, labelled.
It depends on the format (a partner story or a press release), the length and the dates Business Standard has open. You hear the full fee, plus GST, early in a 10-minute call, with what is and isn't included. If it's more than you want to spend, the call ends there.
Maybe. An ad is your creative in an ad slot on a given date. A partner story is your story, written up and labelled. If you have creative ready and want reach on one day, an ad may suit you better, and we'll tell you so on the call.
We never guarantee placement. Business Standard decides whether any paid piece runs, which is why Execlient carries the risk. If your story or release doesn't go live, you get 100% of your money back, refunded within 7 working days, as our refund policy says.
You pay 100% upfront to EXECLIENT PVT. LTD, a registered company whose CIN and GSTIN are on this page, against a GST invoice. Never an individual. The format, the label and the date are agreed in writing first, and if it doesn't go live, you get it all back.
We don't promise any of those. It's proof you can forward before a pitch, a listing, a loan, a tender or a senior hire. It may show up when people search your name, but we don't promise rankings. If you need enquiries this month, ads are the better tool, and we run those too.
A partner story is about you alone. If a shared piece ever suits you better, you see its working title in writing before you pay, and we never place you in anything framed as a ranking, list or award.
Business Standard has sold digital subscriptions since 2016, so we check both for your format. Whether your story is free to read, and how long it stays live, are written down before you pay.
Execlient does, from a 30-minute interview. You approve our draft before it's submitted. Business Standard may edit it and has the final say on what appears. Timing follows its publishing schedule, and the date is confirmed in writing before you pay.
Whether your site is linked, and how the link is tagged, is Business Standard's call, and we tell you in writing before you pay. Google expects paid links to be marked as sponsored, so don't buy it for rankings. We don't sell SEO links.
Say "Sponsored feature in Business Standard" for a partner story, or "Press release on business-standard.com" for a release, with the link. Don't write "featured in" or "as seen in", and don't claim the paper named, ranked or chose you. The name and logo are Business Standard's trademarks, so ask us before showing the logo. We send the exact wording with your live link.
Yes, with your advisers in charge. Before an issue, talk to your lead manager first. Once you've filed, your lead manager and counsel pre-clear everything, and the story can't mention the issue, valuation or projections. If you're listed, nothing price-sensitive goes in unless it's already disclosed to the exchanges, and your compliance officer signs off the draft. If they say wait, we wait. This is not legal advice.
Your compliance team reviews the draft. Finance: no return or performance claims, and SEBI-registered advisers can't call themselves "best" or "No. 1". Developers: any named project shows its RERA number and the authority's website, plus the QR code for Maharashtra projects. Coaching and edtech: no selection or job-guarantee claims. We don't work with unregistered forex or crypto platforms. This is not legal advice.
Check your council's rules first, because most restrict paid publicity for your own practice, so we don't sell a feature about it. A company you run, like a hospital or a product brand, may be different, so ask us. This is not legal advice.
Question not answered here? Ask it on a call, or send it on WhatsApp.
10 minutes, today.
Want to get featured in Business Standard? Tell us what you've built and who should read it. In about 10 minutes you'll know the format, the timing and the fee.
Illustrative image
Company details
You pay a registered company against a GST invoice, not an anonymous seller. Execlient is an independent agency, not part of or endorsed by Business Standard.
Got a Business Standard offer on WhatsApp? Ask any seller, including us:
Checked us? Call nowor WhatsApp us
More from Execlient
Strategy + Creativity + Technology + AI = one growth partner. The feature is one part of it.
Names, logos, brand books and the story behind them.
Sites, hosting and business email, with 12,000+ email accounts hosted.
Online stores that are built to sell.
Calendars, shoots and reels for your own channels.
Google and Meta ads, tracked to calls and sales.
Publications like this one, and 3,000+ creator collaborations.
10+ custom AI solutions delivered for clients.
Tell us on WhatsApp and we'll tell you honestly if we're the right team.
