Want to be in Mint? the honest way.

It depends on the format (a Livemint story, a series, a video or a paid page in print), the length and photos, the editions and the dates Mint has open. You hear the full fee, plus GST, early in a 10-minute call, with what is and isn't included. If a seller quotes far less, ask for the format in writing: it is often a few lines in a shared piece. If it's more than you want to spend, the call ends there.

Print ad rates depend on the edition (one city or all), the size, the position and the day; a jacket or a Lounge ad is priced on its own. Online, they depend on the format. Rate cards change, so we don't publish one here: you get a current quote, plus GST, on the call. An ad is your own artwork and looks like one. A brand post is an article about your business, run as paid content.

You get 100% of your money back. Mint's brand team reviews every paid story before it runs and can decline one. If your feature doesn't go live, Execlient refunds everything you paid within 7 working days, as our refund policy says.

You pay 100% upfront to EXECLIENT PVT. LTD, a registered company whose CIN and GSTIN are on this page, against a GST invoice. Never an individual. The format, the label and the date are agreed in writing first, and if your feature doesn't go live, you get it all back.

We don't promise any of them. It gives the people who look you up, such as investors, partners and future hires, a story about you in Mint, a business paper they know. Paid links are meant to be marked as paid, so your link brings readers, not rankings. If you need enquiries this month, ads are the better tool, and we run those too.

Livemint if you want a link to share: a story on livemint.com travels on LinkedIn, WhatsApp and in your investor deck. Print if your buyers read the morning paper in particular cities: paid pages and ads can run in one edition or in all of them. Many brands do both. We tell you what's open for your dates, and both come with the same promises.

Mint Lounge, the paper's Saturday lifestyle edition, carries ads. Its stories, reviews and covers are chosen by its editors and aren't for sale. Whether a paid story can run in Lounge depends on what's open, so ask us before you plan around it.

Your own story, about your business alone, unless you choose a shared piece. You see the format and the working title in writing before you pay. We don't sell places in "top 5" or "best of" lists, because readers take those as picks.

A 30-minute interview, high-resolution photos you have the rights to, your logo, facts you can back up, and one read of the draft. You approve the facts and quotes before it's submitted, and Mint's brand team edits to its style and has the final say. Timing follows Mint's calendar, and you get the date in writing before you pay.

Maybe a link, but not an SEO backlink. Google asks publishers to mark paid links as sponsored, so a link in a paid story can bring readers to your site, but don't buy it for rankings; we don't sell SEO. Whether a link to your website is included is in your written scope.

Not in those words. Say "Sponsored feature in Mint" in plain text with the link. Don't write "featured in", "as seen in" or "Mint-approved", and don't claim Mint picked or named you. Don't use its logo without Mint's written permission. On your own social posts, say it's a sponsored feature too, as the ASCI code expects for paid content.

Yes, so check first. Medical-ethics rules bar doctors from soliciting patients through publicity. Bar Council rules bar advocates from advertising their practice. A developer's story must show a named project's RERA number and the authority's website. Mutual funds, insurers and lenders follow their regulator's advertising rules, so no promised returns. This is not legal advice, and we'll tell you on the call if we can't take it on.