Brandhub Paid storythehindu.com · paid, said up frontHow Your Company grew from one workshop to buyers across India
Paid, said up front
GST invoice, one contact
We write it, you approve the draft
your companythehindu.com › brandhubYour Name: the story behind Your CompanyWhat a buyer sees when they look you up.
Live, or 100% money back
Your NameFounder · shared a postSponsored feature in The Hindu · thehindu.com/brandhub
thehindu.com/brandhub/…
Want to be inThe Hindu?the honest way.
Execlient is a PR agency trusted by 400+ clients. We build and protect how founders and brands are seen: your story, your press and your reputation, handled by one team.
You speak to the founder. Execlient is an independent agency, not part of The Hindu.
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Paid, said up frontLive, or 100% money backWe write it, you approve the draftGST invoice, one contactthehindu.com/brandhub/…Paid, said up frontLive, or 100% money backWe write it, you approve the draftGST invoice, one contactthehindu.com/brandhub/…
Never sold as newsA paid story, said up front
Draft approvedBy you, before submission
Live link sentThe day it runs
Since 1878A daily since 1889
Screens: an illustrative mock-up, not a real article. Arranged by Execlient, an independent agency, not part of The Hindu.
Two way publication options
Online or in print. Two ways into The Hindu.
Execlient gets your brand featured in The Hindu as a paid story on thehindu.com, and books a print or online ad where an ad suits you better. Here is what each side holds, and which options are ads.
Digitalthehindu.com
Printthe daily paper
One paid article about your business in Brandhub, the branded-content section of thehindu.com, kept apart from the news pages.
Your story
Your images
A paid, story-style page in the paper. Whether one is open, in which edition and with which label is confirmed with The Hindu before you pay.
Ask what's open
Label in writing
Your product or service in a list-style paid piece. Never a ranking, and never a "best of" pick by The Hindu.
Title in writing first
Paid, said up front
Your own creative, booked edition by edition, from Chennai to Delhi. An ad, not a feature.
Your creative
By edition
A post about your story on The Hindu Reader Connect page on Facebook, sold with some Brandhub packages.
With the article
Ask what's included
Your creative in MetroPlus, Education Plus, Property Plus or Opportunities, on the day that supplement runs.
Pick the supplement
Your creative
Display and video ads on thehindu.com and its app. Your creative, and clearly an ad, not a feature.
Your creative
An ad, not a feature
Premium ad positions, such as the front page or a jacket. Still an ad, never a news story.
400+ clients since 2015, from startups to national names
From Execlient's work in branding, marketing, websites and PR. Logos belong to their owners.
Who is Execlient
We're a 360° digital marketing and branding agency.
Execlient is a full-stack digital agency in Gurugram, working with brands since 2015. We bring strategy, branding, websites, performance marketing and AI automation under one roof, so every part of your marketing works towards the same goal: more enquiries, more customers and more sales.
We help businesses connect with their customers
Your customers are already searching, scrolling and reading. We make sure they find you there: a brand they remember, a website that works on every phone, and ads on Google, Instagram and LinkedIn that bring in calls, not just clicks.
We provide smart ideas for business growth
Good marketing starts with a plan, not a post. We study your market, your competitors and your numbers, then build campaigns and content around who your buyers are, what they look for and why they should pick you.
We take your business to the next level
Once the basics work, we scale what's working. Ads, content and AI automation run together, and every month you see the calls, leads and sales they brought in, so each rupee you spend has a clear job.
Strategy + Creativity + Technology + AI = One Growth Partner.
Vishal VadheraFounder and Director, EXECLIENT PVT. LTD
EXECLIENT PVT. LTDCIN U72900DL2021PTC376068GSTIN 07AAGCE2941P1Z9Check us yourself
The publication
What is The Hindu? The daily paper, thehindu.com and its app.
"India's national newspaper."The Hindu, on its Instagram profile
The Hindu is an English daily, first published in Madras, now Chennai, on 20 September 1878, and a daily since 1889. It covers national and world news, politics, business, science, education and culture, in print, on thehindu.com and in its app. In 2006 it became the first Indian newspaper to appoint a Readers' Editor. Paid stories on thehindu.com run in a separate section, Brandhub.
First issue
20 September 1878
A daily since
1889, and online since 1995
Readers' Editor
Since 2006, a first in India
Paid section online
Brandhub, on thehindu.com
Illustrative images. No covers or real articles are shown.
Not just The Hindu
Business dailies, news, fashion, lifestyle and design titles. Execlient can get you featured in them too.
Name the one you want. The logos below are a start, not the full list.
24 publications shown
Business, news, fashion, lifestyle and design
Any other title? Ask us
Sponsored and brand features: paid, and we say so up front. Names and logos belong to their owners. Ask about any publication
Reach
The Hindu in numbers, checked and dated.
Execlient places your feature where The Hindu is read: thehindu.com, its app and the feeds its readers follow.
148Years since its first issue, 20 September 1878
1889The year it became a daily
2006First Indian newspaper with a Readers' Editor
4.6MInstagram followers
857KThreads followers
History from its 147th-anniversary coverage (Best Media Info, Sep 2025) and Wikipedia. Readers' Editor: N. Ram, interviewed by Kartavya Sadhana (Aug 2020). Followers read from the public profiles on 14 Nov 2026. We could not confirm a current audited circulation figure, so we don't quote one.
Who reads The Hindu
Read by people who read the whole story.
Professionals, decision-makers and students read it for depth. Execlient puts your feature in front of them, on the site they already trust.
Illustrative
Professionals and leadersFollow business, policy and the economy, and the companies behind the news.
Illustrative
Decision-makersLook a company up before they buy from it, partner with it or invest.
Illustrative
Younger readersAbout 40% of its digital readers are young, The Hindu says.
Swipe for more
What its readers come for
Sections of thehindu.com
News
Opinion
Business
Education
Sci-Tech
Data
Books
Real Estate
Life & Style
Sport
~40%Digital readers who are young
UPSCA go-to daily for civil-services study
2006First Indian paper with a Readers' Editor
Where its readers find it
Print, web, app and social. Followers read on 14 Nov 2026
The daily paper
thehindu.com
The Hindu app
E-paper
Instagram · 4.6M
Threads · 857K
Swipe for more
Personas are illustrative. Sections from thehindu.com's own feed list. Younger readers: The Hindu's head of brand marketing, quoted by afaqs, Oct 2025. Civil-services study: coaching-institute guides, 2026.
Who it suits
The businesses a feature in The Hindu suits best.
Businesses whose buyers read for depth: schools, developers, hospitals, tech firms, financial brands and consumer brands. Execlient makes your feature read like a story, not an ad.
Education readers
Education and coaching
A school, college or coaching institute, for the parents and students who read its Education pages.
Real Estate readers
Real estate
A developer's next project or city, with the RERA number on every named project.
Health readers
Hospitals and healthcare
A hospital, a new speciality or a health brand, told without promises of a cure.
Sci-Tech readers
Technology and AI
A product or platform, explained by the people who built it.
Business readers
Banking and finance
A bank, fintech or wealth firm, with no promised returns.
Life & Style readers
Consumer brands
A launch or a founder's story, for readers across India.
Swipe for more
We have not counted The Hindu's paid stories, so this section shows no numbers. Each fit follows one of its own sections. Brandhub stories listed by an ad seller in 2025 include a real-estate developer and a retail-technology piece. Photos are illustrative. Doctors, hospitals and coaching institutes: check your rules before you book.
Is your industry a fit?Ask us. If The Hindu doesn't suit you, we'll say so.
News, opinion and The Hindu Prize money can't buy.
The Hindu's journalists, editors and juries decide these. Nobody can sell you a place, including Execlient.
News reports
Front-page stories
Interviews and profiles
Editorials
Op-eds and opinion pieces
Open Page essays
Letters to the Editor
Book, film and food reviews
The Hindu Prize
What we do, and what we don'tWe never sell, broker or submit news stories, interviews, op-eds or prize entries, and nobody honest can. A front-page ad is an ad, not a story. What we arrange is a paid feature, said up front, that tells your own story.
Execlient is your one point of contact, from the first call to the live link: the angle, the interview, the draft and your approvals.
You
Share your moment, read the scope, then pay 100% upfront.
Execlient
Agrees format, title, label and date in writing.
You
A 30-minute interview, your photos and logo.
Execlient
Writes the draft in the house format.
You
Read it, ask for changes, approve the facts.
Execlient
Submits your approved draft for review.
The Hindu
Its brand team reviews it, may edit it, can decline it.
The Hindu
Publishes it in Brandhub, with the label it sets.
Execlient
Sends the live link and how to describe it.
You
Share it with buyers, partners and on LinkedIn.
Tap a step, or let all four play.
wa.me/execlient · your brief
We're opening a new campus in Chennai. Can we be in The Hindu?
ExeclientYes, as a paid feature, said up front. Here is your scope, in writing.
Scope · in writing
Format
Your own story · thehindu.com
Title
Agreed with you first
Date
From The Hindu's calendar
Invoice
100% upfront · GST invoice
Your interview30 minutes · with your Execlient writer
Your photos and logo
Your logo
Execlient is writing your draft in the house format.
DRAFT · FOR YOUR APPROVAL
Your Company: the story behind the new campus
Approve draftApproved by youSubmitted to The Hindu for review
The Hindu reviews it, may edit it, and can decline it.
BRANDHUB
Your Company: the story behind the new campus
A paid story, said up front
Live link sent to youShared with buyers, partners and on LinkedIn
Screens: an illustrative mock-up, not a real chat or article. The photos are illustrative.
Newsroom stays independentIts journalists and editors choose news, interviews and opinion. We never go around them, and a paid story won't lead to one.
What we need from youA 30-minute interview, high-res photos you own, your logo, facts you can back up, and one read of the draft.
Want the next open date?We'll check the dates The Hindu has open for you.
Execlient takes the risk, not you. You pay 100% upfront against a GST invoice. If The Hindu doesn't publish your feature, Execlient refunds 100% of what you paid.
Space kept ready · hidden when review mode is off, until real live links are added
Live links on thehindu.com, not screenshots.
Paid features we have arranged, listed with each client's written permission. Open any of them and check the domain and the label yourself.
Month 2026
Brandhub story 1
Client type and city, with written permission
thehindu.com/brandhub/…Paste the live link
Month 2026
Brandhub story 2
Client type and city, with written permission
thehindu.com/brandhub/…Paste the live link
LinkedInMonth 2026
Launch post
How the client shared it, with written permission
linkedin.com/posts/…Paste the live link
Why book through Execlient
Six reasons to book your feature in The Hindu with Execlient.
Execlient plans, writes and delivers your feature, and you deal with one team the whole way.
What worries founders
What Execlient does
A price on WhatsApp, but no formatIs it a story, a line in a listicle, or just an ad?A price, but no format
A seller you can't checkJust a phone number and a name.A seller you can't check
No time to write itYou run a business, not a newsroom.No time to write it
It might read like an adReaders of a serious daily can tell.Reads like an ad
Paying, and it never runsMoney gone, and no link.Paying, and it never runs
Five people, five answersNobody owns your feature end to end.Five people, no owner
Story, listicle or ad: said clearlyBefore you pay, you know if it's your own story, a place in a listicle or an ad, with its working title in writing.Story, listicle or ad
A registered companyCIN and GSTIN on this page. You pay against a GST invoice, never an individual.A registered company
We write it, you approve itFrom a 30-minute interview. You approve our draft before it goes to The Hindu.We write, you approve
Paid, said up frontWe explain how The Hindu marks paid stories, and we never sell news, interviews or op-eds.Paid, said up front
Live, or 100% money backIf The Hindu doesn't publish it, you get every rupee back.Live, or money back
One named personThe same contact from the first call to the live link.One named person
The call
Ten minutes on your feature in The Hindu. Price first.
About 10 minutes with the person who plans your feature. You hear the price early. If The Hindu isn't right for you, we'll say so, and nobody chases you afterwards.
01
The price, firstThe full fee plus GST, and what it does and doesn't cover.
02
Your momentA launch, an admissions season, a new project or a milestone. It decides the format and the timing.
03
The format that fitsYour own story, a listicle place or an ad, online or in print, and whether The Hindu suits you at all.
04
It in writingFormat, label, date and refund terms on WhatsApp the same day. You decide in your own time.
Sponsored articles in The Hindu: your questions, answered.
Straight answers from Execlient, so you know what fits before you call. Last checked .
Is it real, and is it honest?
How do I get featured in The Hindu?
There are two routes. Editorial coverage is free but never certain: you pitch a real story to The Hindu's journalists, and they decide. A paid feature is a separate product: a story about your business that runs on thehindu.com in Brandhub, its section for branded content, as a paid piece. We interview you, prepare the story with you, and it runs once The Hindu accepts it. The paid route is the only one we arrange.
How do I publish an article in The Hindu?
It depends on the article. Opinion pieces, letters to the editor and reader essays for its Open Page are editorial: The Hindu's editors choose them, nobody pays for them, and we don't sell, broker or submit them. If you want an article about your business, the honest route is a paid feature in Brandhub on thehindu.com: written by us from your interview, approved by you, and published as paid.
Will a sponsored article in The Hindu say it's paid?
It should, and we only ever sell it as paid. Paid stories on thehindu.com run in Brandhub, a separate section from the news pages, and ad-sales listings describe these pieces carrying a "Sponsored" tag. The exact label is The Hindu's decision, so we confirm it in writing before you pay. People will know you paid, and that's fine: what backfires is pretending a journalist picked you.
Are you part of The Hindu?
No. Execlient is an independent agency, not part of or endorsed by The Hindu or its publisher. Execlient is your one point of contact: the angle, the interview, the draft, your approvals and the live link. Your feature runs on thehindu.com, the paper's own site.
Can I pay for a news story, an interview or the front page of The Hindu?
No. News reports, interviews, editorials and opinion pieces are chosen by The Hindu's journalists and editors, and nobody can buy one. A "front page" price on a rate card is for an ad position, not a story, and an ad is still an ad. We never sell news, and we never dress a paid piece up as reporting.
Can I buy The Hindu Prize, or a place on its shortlist?
No. The Hindu Prize, its literary award, is decided by its own jury, and nobody can sell you the prize or a shortlist place, including us. We don't sell speaking slots at Lit for Life, its literature festival, either. The same goes for its book, film and food reviews.
Money and risk
How much does a sponsored article in The Hindu cost?
It depends on the format (your own story, a listicle place or an ad), where it runs, the length and photos, and the dates The Hindu has open. You hear the full fee, plus GST, early in a 10-minute call, with what is and isn't included. If it's more than you want to spend, the call ends there.
Can you share The Hindu's advertisement rates or rate card?
Not on this page: we don't publish prices. Newspaper ad rates change with the edition, the page, the size, colour and day, and a paid feature is priced differently again. If an ad suits you better than a feature, we'll say so on the call and quote it. For classifieds, such as matrimonial, property or public notices, The Hindu's own ad desk or its booking partners will be quicker than us.
What if The Hindu doesn't publish my feature?
You get 100% of your money back. The Hindu reviews paid stories before they run and can decline one. If your feature doesn't go live, Execlient refunds everything you paid within 7 working days, as our refund policy says.
When do I pay, and who do I pay?
You pay 100% upfront to EXECLIENT PVT. LTD, a registered company whose CIN and GSTIN are on this page, against a GST invoice. Never an individual. The format, the label and the date are agreed in writing first, and if your feature doesn't go live, you get it all back.
Will a feature in The Hindu bring me customers or Google rankings?
We don't promise either. It gives the people who look you up, such as parents, buyers, partners and investors, a paid page on a title they already trust. Ad sellers say links in paid stories on thehindu.com are no-follow, so your link brings readers, not rankings. If you need enquiries this month, ads are the better tool, and we run those too.
The details
Is it my own story, or a listicle with other brands?
Either, depending on the format you choose. Your own story is about your business alone. A listicle puts your product or service in a list-style piece with others, and we never sell it as a ranking or a "best of" pick by The Hindu. You see the working title in writing before you pay.
Can my feature appear in the print edition of The Hindu?
Ask first. The paid feature we arrange runs online, in Brandhub on thehindu.com. In print, what is always on offer is advertising: display ads by edition, in the main paper or in supplements such as MetroPlus, Education Plus and Property Plus. Whether a story-style paid page is open in print, in which edition and with which label, is confirmed with The Hindu before you pay.
What do you need from me, and how long does it take?
A 30-minute interview, high-resolution photos you have the rights to, and one read of the draft. You approve the facts and quotes before it's submitted, and The Hindu edits to its house style and has the final say. Timing follows The Hindu's calendar, and you get the date in writing before you pay.
Will I get a backlink?
Maybe a link, but not an SEO backlink. Google asks publishers to mark paid links, and ad sellers say The Hindu's paid stories carry no-follow links. A link can bring readers to your site, but don't buy it for rankings; we don't sell SEO. Whether a link to your website is included is in your written scope.
Can I say "featured in The Hindu" and use its logo?
Not in those words. Say "Sponsored feature in The Hindu", in plain text with the link. Don't write "featured in", "as seen in", "covered by" or "The Hindu reports", and don't suggest its journalists picked or named you. Don't use its masthead or logo without The Hindu's written permission.
Do I need to label my own posts about it?
Yes. On your own page, say it's a sponsored feature. Paid posts must be marked as ads at the start, as the ASCI code requires, and if you pay creators to share it, they must label their posts as ads too.
I'm a doctor, hospital, coaching institute or developer. Are there rules?
Yes, so check first. Medical-ethics rules bar doctors from publicity about their own skill or achievements, and health stories can't promise a cure. Coaching institutes can't make false claims about selections, ranks or success rates, under the 2024 consumer-protection guidelines for coaching ads. A developer's story must show a named project's RERA number and the authority's website. This is not legal advice, and we'll tell you on the call if we can't take it on.
Question not answered here?Ask it on a call, or send it on WhatsApp.
Want to get featured in The Hindu? Tell us what you've built and who should read it. In about 10 minutes you'll know the format, the timing and the fee.
You pay a registered company against a GST invoice, not an anonymous seller. Execlient is an independent agency, not part of or endorsed by The Hindu or its publisher.
Legal name
EXECLIENT PRIVATE LIMITED · working since 2015, incorporated 2021