Want to be in Outlook? the honest way.

It depends on the format (a Spotlight story on outlookindia.com, a paid page in the magazine, or an ad), the length, the issue and the dates Outlook has open. You hear the full fee, plus GST, early in a 10-minute call, with what is and isn't included. If it's more than you want to spend, the call ends there.

In the Outlook magazine, ad rates depend on the size (a half page, a full page or a double spread), the position, such as an inside or back cover, and the issue. Online, they depend on the format: banners, a homepage takeover, video ads or a sponsored story. Rate cards change, so we don't publish one here: you get a current quote, plus GST, on the call.

No. Outlook's editors choose its covers and cover stories, and nobody can buy one. The "cover" lines on rate cards are ad positions, such as the inside front, inside back or back cover: your ad on that page, not a cover story. We never make cover-style images either.

Check before you pay. Paid "leader" and "brand" lists and awards are often run by outside organisers, sometimes under a publication's name, and the coverage that comes with them is a paid page, not a pick by Outlook's journalists. Ask who runs it, who picks the names, and how the page will be marked. We'll tell you honestly what an offer is, and we never sell a place in anything framed as a pick or a ranking.

You get 100% of your money back. Outlook's team reviews every paid story before it runs and can decline one. If your feature doesn't go live, Execlient refunds everything you paid within 7 working days, as our refund policy says.

You pay 100% upfront to EXECLIENT PVT. LTD, a registered company whose CIN and GSTIN are on this page, against a GST invoice. Never an individual. The Outlook format, how it's marked and the date are agreed in writing first, and if your feature doesn't go live, you get it all back.

We don't promise any of those. It gives the people who look you up, such as buyers, partners and senior hires, a story in Outlook, a national news magazine they already know. We don't promise whether or where it shows up in search. If you need enquiries this month, ads are the better tool, and we run those too.

Your choice. Online, it's a sponsored story in Outlook Spotlight, or a leader profile in Business Spotlight, on outlookindia.com. In print, it's a paid page in the Outlook magazine, which comes out every two weeks, and ads run in the issues you pick. We tell you what's open for your dates, and both come with the same promises.

Execlient does, from a 30-minute interview. You approve our draft before it goes to Outlook's brand team, which may edit it and has the final say on what appears. Timing follows Outlook's calendar, and you get the date, and how long it stays live, in writing before you pay.

Maybe a link, but not an SEO backlink. Google asks publishers to mark paid links as sponsored, so a link in a paid Outlook story can bring readers to your site, but don't buy it for rankings; we don't sell SEO. Whether a link to your website is included is in your written scope.

Not on its own. Say "Sponsored feature in Outlook", in plain text with the link. Don't write "featured in", "as seen in" or "approved by" the magazine, and don't claim Outlook's journalists chose, named or ranked you. Don't use the Outlook logo without its written permission, and never make a cover-style image.

Check your council's rules first, because most restrict paid publicity for your own practice. Medical-ethics rules bar doctors from publicity about their own skills or achievements. Bar Council rules bar advocates from advertising, directly or indirectly. ICAI limits what a practising CA can advertise. The Council of Architecture bars architects from paying for press appearances. So we don't sell an Outlook feature about your own practice. A company you run, like a hospital or a product brand, may be different, so ask us. This is not legal advice.