Want to be in The Economic Times? the honest way.

It depends on the format (an ET Spotlight story online, a page in a print pull-out, or an ad), the length, the editions and the dates ET has open. You hear the full fee, plus GST, early in a 10-minute call, with what is and isn't included. If it's more than you want to spend, the call ends there.

Print ad rates depend on the edition (one city or all-India), the size, the position and the day. Online, they depend on the format. Rate cards change, so we don't publish one here: you get a current quote, plus GST, on the call.

Check before you pay. Paid "leader" awards are sometimes run by outside event firms, and the coverage that comes with them is a paid pull-out, not an honour from ET. ET's own honours are decided by its editors and juries and can't be bought. Ask who runs the award, who picks the winners, and whether the coverage is a paid page. We'll tell you honestly what an offer is.

You get 100% of your money back. The Economic Times' team reviews every paid story before it runs and can decline one. If your feature doesn't go live, Execlient refunds everything you paid within 7 working days, as our refund policy says.

You pay 100% upfront to EXECLIENT PVT. LTD, a registered company whose CIN and GSTIN are on this page, against a GST invoice. Never an individual. The format, how it's marked and the date are agreed in writing first, and if your feature doesn't go live, you get it all back.

We don't promise any of those. It gives the people who look you up, such as investors, buyers and senior hires, a page in The Economic Times, a business title they already read. We don't promise whether or where it shows up in search. If you need enquiries this month, ads are the better tool, and we run those too.

Your choice. Online, it's an ET Spotlight story on economictimes.indiatimes.com. In print, paid stories run in advertorial pull-outs that come with the paper, not in the main news pages, and ads run in the editions you pick. We tell you what's open for your dates, and both come with the same promises.

Execlient does, from a 30-minute interview. You approve our draft before it goes to The Economic Times, whose team may edit it and has the final say on what appears. Timing follows ET's calendar, and you get the date, and how long it stays live, in writing before you pay.

Maybe a link, but not an SEO backlink. Google asks publishers to mark paid links as sponsored, so a link in a paid story can bring readers to your site, but don't buy it for rankings; we don't sell SEO. Whether a link to your website is included is in your written scope.

Not on its own. Say "Sponsored feature in The Economic Times", in plain text with the link. Don't write "featured in", "as seen in" or "ET-approved", and don't claim ET's journalists chose, named or ranked you. Don't use its logo without its written permission, and never make a front-page-style image.

Check your council's rules first, because most restrict paid publicity for your own practice. Medical-ethics rules bar doctors from publicity about their own skills or achievements. Bar Council rules bar advocates from advertising, directly or indirectly. ICAI limits what a practising CA can advertise. The Council of Architecture bars architects from paying for press appearances. So we don't sell a feature about your own practice. A company you run, like a hospital or a product brand, may be different, so ask us. This is not legal advice.

A company or founder story works. If it names a project, that project must be RERA-registered, and the story must show its RERA number and the authority's website. Maharashtra projects also need the MahaRERA QR code. We keep price, return and booking claims out of it.