Want to be in India Today? the honest way.

It depends on the format (a branded story on indiatoday.in, a paid page in the magazine, or an ad), the length, the issue and the dates India Today has open. You hear the full fee, plus GST, early in a 10-minute call, with what is and isn't included. If it's more than you want to spend, the call ends there.

In the magazine, ad rates depend on the size (a half page, a full page or a double spread), the position, such as an inside or back cover, and the issue. Online, they depend on the format: banners, video ads, a branded article or a social post. Rate cards change, so we don't publish one here: you get a current quote, plus GST, on the call.

No. India Today's editors choose its covers and cover stories, and nobody can buy one. The "cover" lines on rate cards are ad positions, such as the inside front, inside back or back cover: your ad on that page, not a cover story. We never make cover-style images either.

Check before you pay. Paid "leader" awards and "top 10" lists are sometimes run by outside firms, and the coverage that comes with them is a paid page, not an honour from India Today. Ask who runs it, who picks the names, and whether the coverage is a paid page. We'll tell you honestly what an offer is, and we never sell a place in anything framed as a pick or a ranking.

You get 100% of your money back. India Today's team reviews every paid story before it runs and can decline one. If your feature doesn't go live, Execlient refunds everything you paid within 7 working days, as our refund policy says.

You pay 100% upfront to EXECLIENT PVT. LTD, a registered company whose CIN and GSTIN are on this page, against a GST invoice. Never an individual. The format, how it's marked and the date are agreed in writing first, and if your feature doesn't go live, you get it all back.

We don't promise any of those. It gives the people who look you up, such as buyers, partners and senior hires, a page in India Today, a national news weekly they already know. We don't promise whether or where it shows up in search. If you need enquiries this month, ads are the better tool, and we run those too.

Your choice. Online, it's a branded story on indiatoday.in. In print, it's a paid page in India Today's weekly magazine, and ads run in the issues you pick. We tell you what's open for your dates, and both come with the same promises.

Execlient does, from a 30-minute interview. You approve our draft before it goes to India Today's brand team, which may edit it and has the final say on what appears. Timing follows its calendar, and you get the date, and how long it stays live, in writing before you pay.

Maybe a link, but not an SEO backlink. Google asks publishers to mark paid links as sponsored, so a link in a paid story can bring readers to your site, but don't buy it for rankings; we don't sell SEO. Whether a link to your website is included is in your written scope.

Not on its own. Say "Sponsored feature in India Today", in plain text with the link. Don't write "featured in", "as seen in" or "approved by" the magazine, and don't claim its journalists chose, named or ranked you. Don't use its logo without its written permission, and never make a cover-style image.

Check your council's rules first, because most restrict paid publicity for your own practice. Medical-ethics rules bar doctors from publicity about their own skills or achievements. Bar Council rules bar advocates from advertising, directly or indirectly. ICAI limits what a practising CA can advertise. The Council of Architecture bars architects from paying for press appearances. So we don't sell a feature about your own practice. A company you run, like a hospital or a product brand, may be different, so ask us. This is not legal advice.